E-Commerce Analyst - Dyson.com

About Us

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.  We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.
Joining our Commercial Analytics & Insights Team, you will discover an entrepreneurial spirit that is motivated by delivering commercially beneficial data insights that will underpin our direct-to-consumer goals. The forming of this highly collaborative team in 2022 has created various new high-profile opportunities where you will work at speed to have an impact on our results.

About the role

Reporting into the Head of Direct Analytics, you will provide analytical support to the business specific to the Direct eCommerce channel.
Working with colleagues in both Group & Market, you’ll need to be confident in building working relationships with key stakeholders and gain a deep understanding of the shopper journey on Dyson.com in order to help drive action and improvements from the insights that you deliver. You will also be:

• Using data-driven methodologies, understand and identify the stages within the sales funnel, looking at performance of landing pages, journey through site, reasons for exit, conversion paths, order tracking, machine registrations, owner support journeys, spares & accessories, re-purchase etc.

• Analysing available data, including sales information, behavioural metrics and session replay data, to identify the key drivers within the sales funnel and proactively recommend developments to Dyson.com and commercial improvements

• Seeking to understand, and communicate through the data, the key journeys within the purchase funnel, how different customers interact with the website and identify levers to influence desirable behaviours

• Supporting the Product Owner Team to understand the impact of new developments implemented onsite

• Managing, maintaining and adding to the suite of Standard Dashboards held in Adobe Analytics, to ensure all relevant teams can self-serve on key metrics

• Working closely with the wider Direct Trading team and other key stakeholders to understand the business objectives and trading strategy to ensure standardised reporting is fit for purpose

• Scrutinising the eCommerce data to identify gaps and opportunities for improvements to the data & reporting suite and work with the Digital Tracking team to implement new tracking where required

• Collaborating with other analysts and data owners both internally and externally to ensure best practice sharing.

About you

Success in this role requires excellent analytical thinking and communication skills, an ability to summarize results and present recommendations to business partners, project management skills and a passion for continuous improvement.

• Experience using web analytics tools, such as Google Analytics and/or Adobe Analytics

• Experience of using other tools, such as Looker, Big Query, Decibel, would be an advantage

• Strong communication skills with an ability to build narratives from data and present findings to project teams & senior stakeholders – driving actionable change for the better

• Solution oriented, focussed on improvement opportunities and confident to voice recommendations

• Ability to prioritise and manage a busy workload whilst maintaining attention to detail and accuracy

• Enjoy collaborating with like-minded Data Scientists and analysts

Benefits

Financial

• Performance related bonus scheme

• Competitive pension scheme

• Life assurance

• Discounts on Dyson machines and retail discounts

• Free bus travel to and from campus (from Bristol, Chippenham and Swindon)

Lifestyle

• 27 days’ holiday (plus bank holidays)

• Free on-site lunches, fruit and hot drinks

• Free on-site sports centre, gym, hair-salon, lifestyle assist (concierge)

• Electric vehicle salary sacrifice scheme

• Ability to purchase additional holiday

Health

• Private medical insurance and dental insurance

• Employee assistance programme, digital GP, prescription service, fertility treatment support

#LI-DYSON

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
 

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.