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E-Commerce Lead


Turkey - Istanbul Office

About us

Dyson is a technology and engineering pioneer and currently operates in the categories of Floor Care, Personal Care, Environmental Control (“Air Multiplier” bladeless fans/heaters/humidifiers/purifiers), Lighting, and Professional (“Airblade” hand dryers).  Dyson began 23 years ago with James Dyson and a handful of engineers questioning everyday products, thinking differently and making them better. 

Dyson invented world’s first bag-less vacuum with Root Cyclone™ technology, and also the bladeless fans with Air Amplifier™ technology. Currently Dyson holds 4,550 patents and patents holding, and have a team of over 2,000 engineers and scientists. Dyson also holds a Queen’s Award for Innovation.

Dyson vacuum cleaners are now available in 70 countries worldwide, and on average one machine is sold every 5 seconds. 90% of our machines are sold overseas; this was 30% just 10 years ago. Dyson was recently awarded the Queen’s Award for International Trade, which reflects the company’s growth over the last few years. We are now the world's number one vacuum cleaner manufacturer by value in the UK, US, Western Europe, Japan, Hong Kong, Taiwan, Singapore, and Australia.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

About the role

The E-commerce Lead, will assist the E-Commerce Manager for the development and deployment of strategic e-commerce plans and lead the operational duties. 

Responsible for the and marketplace accounts, managing, operational duties and delivery of group’s project plans/timelines, with agility. 

Capable of strategic planning but not afraid to get hands on, this is a great opportunity for an E-commerce executive to apply skills in a real 360 role, providing scope and opportunity to be at the forefront of growing and developing the market in Turkey. 

Driving Volume

  • Support e-commerce campaign operations (setup, test and activate) including support of seasonal campaigns & optimization of permanent website content to achieve commercial objectives

  • Ensure a consistent, contextual & relevant customer journey across all ecommerce platforms (including desktop, mobile site and marketplaces)

  • Oversee digital asset management, local campaign activities while ensuring B2C websites are leveraging the most relevant practices, content & features

  • Liaise with all business & IT stakeholders to ensure all digital content is UpToDate, relevant and compliant with global brand, security, content & commercial guidelines

Driving conversion

  • Coordinate with the operation e-commerce manager to ensure a seamless experience and optimized purchasing funnel across all platforms

  • Leveraging eCommerce analytics insights and data with using A/B testing, UX/UI and Product Performance tools, ensure optimization guidelines are followed & standards met to ensure optimization of conversion goals & objectives

  • Leverage operational insights & global best practices to influence the optimization of campaign customer journeys and path to purchase

  • Plan & oversee the implementation of eMerchandising activities in collaboration with cross functional teams

  • Ensure a bestinclass B2C customer experience & performance through the assessment and optimization of e-commerce channels in the fields of search, eMerchandizing, catalog management, personalization, brand content, services & compliancy

Driving Business Continuity

  • Account for market's digital content, services & features such that they are configured to be consistent and relevant for a seamless customer experience across all digital touch points

  • Ensure an agile, bug free user experience on all digital boutiques, following HQ e-commerce & Brand guidelines

  • ensuring business critical systems and processes remain operational and bug free. Ensure prioritization of platform regression, championing needs of markets where necessary

  • Support incident management for any major issue (global/local) affecting conversion rate

Key interfaces


  • Global e-commerce central team in the UK

  • Global IT Team in the UK

  • Centre of Excellence team in Hong Kong/London 

  • Sales, Supply Chain, Finance, Marketing and Owner Experience teams in Turkey

  • Marketplaces in Turkey (Hepsiburada and Trendyol)

3rd Party:

  • Creative agencies in Turkey

  • 3rd party accounts’ online business (Mediamarkt, Teknosa, Beymen, Sephora)

About you

  • Prior work experience in direct sales businesses, with relevant experience of flagship store management, mass demos and e-commerce (5-8 years).

  • Managing in a matrix culture

  • Commercial sales would need to be coupled with experience of premium brand, beyond pure retail trading.

  • Marketing could be a good fit, provided experience is commercial and aligns with the requirements above.

  • Ability to handle multiple demands efficiently, while being well organized and maintaining high attention on detail

  • Comfortable interaction with technical and non technical stakeholders

  • Analytical skills to be able to track and generate data based insights

  • Must possess good interpersonal skills in order to  build strong positive business relationships

  • Solid understanding of E-Commerce&Digital Marketing best practices

  • Innovative, problem-solving and solutions oriented mindset


  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.