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E-Commerce Manager

Summary

Salary
Competitive
Team
E-Commerce
Location
Ireland - Dublin Office

About Us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

The ambition for our eCommerce business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years.  Dyson.com is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies; and you could play a leading role in driving our commercial agenda in Ireland to reach our ambition!

About The Job

Dyson Direct is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, and as E-Commerce Manager you will be the engineer of our digital success. Primarily responsible for the commercial results of dyson.ie, this role offers a great opportunity to further your career in online sales and digital marketing at a company driven by technology and innovation.

The E-Commerce Manager will be at the helm of driving continuous digital customer journey improvements; you will help deliver the strategic direction of the digital business in the Dyson 5 year plan. As E-Commerce Manager you are expected to work closely with a network of digital, marketing, and sales colleagues based in Dyson’s global as well as local functions.

Operations

  • Accountable for achieving direct online sales performance targets, conversion ratio and average order value as well as traffic generation to store
  • Deliver the Direct E-Commerce plan within the larger Direct to Consumer business plan
  • Ownership of stock and sell through management, forecasting and planning of (campaign) volumes including spares and accessories
  • Develop, plan and execute product sales promotions and oversee onsite pricing tactics
  • Closely collaborate with the digital marketing manager to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilise CRM and track spend throughout the year to ensure shrewd investment
  • Accountable for continuous improvement in SEO rankings and achieving our organic traffic KPI’s
  • OE Market lead focusing on developing and implementing CRM campaigns, ensuring all onboarding care programs are in place and impact measured as well as increasing owner registrations on dyson.ie

Deliver the overall onsite (shopper and researcher) experience

  • Relentlessly drive conversion and search optimisations
  • Continuously seek to improve the Dyson Direct onsite excellence, understanding the shopper journey through diligent analytics and testing new propositions
  • Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences
  • Work with internal support teams to improve the order flow and automation of the back end set up
  • Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all online assets to maximise conversion and return on investment
  • Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

Analytics, optimisation and reporting

  • Accountable for leading weekly trading meeting; reporting on commercial and site metrics performance vs plan and objectives
  • Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making
  • Support the Category Managers with relevant insights into digital shopper behaviour to optimise overall category and marketing strategies
  • Skills:
  • Bachelor or Master degree in business, economics, marketing, IT or analytical
  • Hands-on experience in both commercial as well as technological drivers of E-Commerce, ranging from front end to back end, tools and systems
  • Passionate about E-Commerce, well informed about latest online marketing developments and digital technologies
  • Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment

About You

  • Bachelor or Master degree in business, economics, marketing, IT or analytical
  • Hands-on experience in both commercial as well as technological drivers of E-Commerce, ranging from front end to back end, tools and systems
  • Passionate about E-Commerce, well informed about latest online marketing developments and digital technologies
  • Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment

Benefits

  • 27 days holiday (plus statutory bank holidays )
  • Pension scheme 
  • Performance related bonus 
  • Life assurance 
  • Free on-site parking
  • Discounts on Dyson machines

#LI-Dyson


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.