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Ecommerce Activation Manager


United Kingdom - Bristol Office

About us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Dyson is rapidly expanding in both new and core categories, and across all of its global markets. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be a multitude of new machines, new product portfolios and Dyson’s headcount will have grown.

About the role

Based on-site at our central Bristol offices

As the Ecommerce Activation Manager, you will support the Head of Ecommerce and the relevant Ecommerce Account Manager(s) in defining and implementing direct and indirect activity plans, with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.

You will manage a budget with support from the relevant account managers and coordinate NPD launches and product campaigns across Pure Play Retail partner websites, and you will be responsible measuring all activities to make sure you generate a positive return on investments.

You will support the Head of Ecommerce and the Head of Retail Activation in defining the distribution guidelines, looking for potential new channels activation; you will be responsible to share market data and insights with the Ecommerce and Sales and Marketing teams through regular meetings and tracker documents.

You will also be asked to lead on special projects and to be a role model for your colleagues providing support and guidance when needed.

Function objectives:

  • Evaluate and manage Ecommerce Websites evolution and distribution
  • In line with Marketing strategy, develop the online customer experience and Activation plans in D2C and Pure-Play Third Party Ecommerce.
  • Assist and support with the development of online customer experience for Hybrid third party Ecommerce.
  • Implement NPD launches and Marketing Campaigns across all Ecommerce Channels
  • Monitor the market and any identify competitor’s threats
  • Protect Dyson leadership and enable our growth
  • Explore new online channels to unlock unreached consumer audiences
  • Analysis of Pure Play data and post campaign analysis to inform future plans


Coordinate the activity plan both for direct and indirect business

  • Work with Category Managers, Key Account Managers and other relevant parties to create and manage an activity plan that reflects the general strategy and fits with the customer’s needs.
  • Work with Category Managers, Head of Demo stores and Store Managers to create and manage an activity plan that reflects the general strategy and fits with the stores needs
  • Make sure the Retail Activation Executive(s) are informed and can execute campaigns in line with the plan
  • Coordinate NPD launches both for direct and indirect channels
  • Make sure all criteria included in the terms & conditions are met by our retailers monitoring campaigns and activities relying on sales CRM tools
  • Line management of 1 Ecommerce Activation Executive
  • Chair the weekly Ecommerce Activation meeting developing a dynamic agenda to keep the broader team aware of ongoing projects, initiatives and updates.

Evaluate market evolution and inform key stakeholders

  • Monitor GFK and internal data sources to track Dyson market share and find evidence for any relevant variation
  • Keep competitors monitored and spot any potential threat to our business
  • Inform stakeholders and provide valid information on new market trends

Define distribution footprint and cascade Dyson Digital Retail principles

  • Together with the Head of Ecommerce, Head of Retail Activation and Key Account Managers, define the right Premium and Basic footprint to ensure a sustainable and efficient Dyson distribution on the GB market. You will bring your contribution in terms of store potential analysis based on data from GFK, Dyson sell out and profit overview
  • Make sure Selective Distribution criteria and Dyson Retail principles are clearly cascaded to the team and inform them if any amendments is required.
  • Coordinate with the field team the monitoring of SD criteria relying on sales CRM tools

About you

  • A minimum of 2 years’ proven experience in e-commerce, trade marketing, marketing, or similar
  • Good planning and project management skills and good analytical skills
  • Experience of managing external agencies and suppliers
  • Pro-active and solution oriented
  • Good time management, ability to deliver under pressure and to tight deadlines
  • Assertive, self-motivated, independent, dynamic and results-driven
  • High level of attention to detail
  • Ability to build and manage stakeholder relationships internationally and at all levels
  • Fluent in English


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Free on-site hair salon
  • Electric vehicle lease scheme
  • Free concierge service
  • Performance related bonus
  • Private medical insurance
  • Life assurance
  • Free gym membership
  • Free on-site parking
  • Subsidised café and restaurants with free lunches and hot drinks
  • Discounts on Dyson machines


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.