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Ecommerce Activations Manager


Australia - Sydney Barangaroo Office

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

We are seeking a proactive, ambitious and knowledgeable person with a passion for Digital Commerce & Online performance, to join our team at Dyson.

The E-Commerce Activations Manager will shape the future of the Dyson digital experience for our major retail partners.

This role is responsible for planning, recommending, co-executing and evaluating E-com demand creation plans, guided by data to optimize the E-Commerce Formula (Visits x Conversation Rate x Price per Transaction).

Key Responsibilities

Demonstrate High Level Strategic Thinking & Leadership

  • Shapes and Builds the online strategy for our key Indirect Retailers.

  • Works collaboratively with our Global & Domestic teams to bring the Dyson standards for best in class customer experience to life.

  • Hunts for opportunities and spaces to trial new activity, to ensure we are pressure testing our thinking and optimizing our growth potential.

Deliver Digital Activations in partnership with our Lead Retail Partners

  • Responsible for the management of the Digital Performance Tool (EDGE). Working in collaboration with Shopper & Sales teams to define and implement improvement strategies across key metrics (Search, Content, Ratings & Reviews, Availability).

  • Work closely with commercial teams to develop breakout Digital Commerce plans for their online accounts.

  • Owns the content integrity of Flix Media, ensuring that all content is live, relevant and flowing seamlessly through to our customer channels and Dyson product landing pages, to drive awareness, consideration and improved conversion.

  • Leads and Owns the digital elements of the Joint Business Planning sessions (JBP), ensuring that online activations compliment the broader business plans.

Support the Account teams to deliver Sales and Gross Margin targets

  • Creates lasting relationships with key customer stakeholders to ensure Dyson is kept front of mind for retailer led opportunities.

  • Measures and Evaluates online activity to ensure we are optimizing ROAS (return on advertising spend) and driving improved ROI (return on investment) at every touch point.

Partners with key stakeholders to unlock core data and analytics, to optimize the E-Comm formula and deliver the Dyson sales ambition.

About you:

Experience to succeed

This role requires someone commercial with extensive sales/marketing experience, preferably in a premium brand.

You will have a minimum of 3 Years’ experience in an E-commerce or digital content/activation led role, preferable within the consumer goods industry and have gained experience working with E-Commerce / Digital Tools i.e. EDGE/Clavis.

You have proven delivery of results working in a cross functional team

Your approach

You’re someone who has a passion for digital transformation & sales performance and wants to take people on the journey with them to drive the E-commerce agenda.

You’re proactive, ambitious and results driven with a history of hunting out opportunities to grow, learn and improve.

You’re energetic, forward thinking and ready shape the future of our digital footprint in the ANZ market.

You have a strong understanding of the online environment and how to optimize consumer experience and conversion and have proven experience working with and influencing difficult stake holders.


At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

Outside of a competitive salary package, our Dyson team receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition.

You'll have regular social activities to take part in and you'll work with a fantastic team of people every day. Innovation is in our DNA and we are excited to adopt new ways of doing things differently, and better.


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 01 November 2021