eCommerce Analyst

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the Role

Reporting to the Marketplaces Account Manager you will manage all digital performance reporting across the 4 ANZ marketplaces.  Working with the team you will use your analytical expertise to provide actionable recommendations on how to improve all aspects of the eCommerce funnel.

Main responsibilities include but not limited to:-

• Using Analytical tools to review performance and provide recommendations on where opportunity exists to grow Dyson Direct business, specifically Direct Marketplaces

• Work with internal and external Marketplace/E-commerce teams and own the E-commerce performance lifecycle from traffic/conversion forecasting to reporting/analysis to optimisations and AB testing to post campaign review

• Review and find ways to optimise the marketplace digital ecosystem including Dyson owned channels (website, marketplace, etc) and paid/earned channels (SEM, SEO, social, etc)

• Manage performance across various types of work (trading, campaign, NPDs, project, etc)

• Embed and lead regular performance updates, learnings and recommendations

• Responsible for daily/weekly/monthly performance KPI reports on traffic and conversion to wider team

• Optimise and improve conversion throughout all marketplace channels

• Communicate insights and optimisations effectively to a wide audience

• Drive the conversion rate of all marketplace stores and website using analysis and recommendations

• Understand and measure performance vs forecast using Financial and E-Commerce metrics

• Manage regular traffic and conversion forecasting to feed into the Direct planning cycle

• Identify gaps to target and find opportunities ahead of time

About You

To be successful in this role, you are passionate about online, data and analytics and can demonstrate the ability to work with complex data to deliver meaningful, relevant, actionable insights. You are an excellent communicator and storyteller with a high attention to detail and the ability to manage multiple stakeholders and secure buy-in.

Previous skills & experience:-

• Degree level (or equivalent) ideally in Marketing, Business, Statistics, or web related subjects

• Solid experience in an analytical role with a focus on digital including eCommerce and online marketing

• Digital analytics/visualisation tools (e.g. Google Analytics, Search ads 360, Google Data Studio) – Highly desirable

• Marketplace analytic tools (e.g. eBay) - Desirable

• Optimisation/journey tools (e.g. Adobe Target, Decibel Insight) – Desirable

• Strong data analysis skills using Excel, Google Sheets and SQL (Excel required, SQL a plus)

• Continuous improvement mind-set

• Ability to adapt to change and successfully work with ambiguity

• Ability to multi-task and manage multiple projects on an ongoing basis

• Ambition to grow Dyson business

Benefits

At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 

#LI-DYSON

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.