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Ecommerce Manager, Ireland


Dublin - Ireland

About us

Dyson Ireland is on an expansion drive and has many exciting plans for the future. 

Dyson Direct is where all Dyson initiatives come together, and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, and as E-Commerce Manager you will be the engineer of our digital success. Primarily responsible for the commercial results of, this role offers a great opportunity to further your career in online sales and digital marketing at a company driven by technology and innovation.

The E-Commerce Manager will be at the helm of driving continuous digital customer journey improvements; you will help deliver the strategic direction of the digital business in the Dyson 5 year plan. As E-Commerce Manager you are expected to work closely with a network of digital, marketing, and sales colleagues based in Dyson’s global as well as local functions.

About the role


·     Accountable for achieving direct online sales performance targets, conversion ratio and average order value as well as traffic generation to store

·     Deliver the Direct E-Commerce plan within the larger Direct to Consumer business plan

·     Develop, plan and execute product sales promotions and oversee onsite pricing tactics

·     Closely collaborate with the digital marketing manager to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilise CRM and track spend throughout the year to ensure shrewd investment

·     Ownership of stock and sell through management, forecasting and planning of (campaign) volumes

·     Own direct digital business development, by creating external/third party sales opportunities including affiliate programs

Deliver the overall onsite (shopper and researcher) experience

·     Relentlessly drive conversion and search optimisations

·     Continuously seek to improve the Dyson Direct onsite excellence, understanding the shopper journey through diligent analytics and testing new propositions

·     Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences

·     Work with internal support teams to improve the order flow and automation of the back end set up

·     Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all in store and online assets to maximise conversion and return on investment

·     Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

Analytics, optimisation and reporting

·     Weekly reporting of commercial and site metrics performance vs plan and objectives

·     Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making

·     Support the Category Managers with relevant insights into digital shopper behaviour to optimise overall category and marketing strategies

About you

  • Bachelor or Master degree in business, economics, marketing, IT or analytical
  • Min. 3 years’ experience in E-Commerce, ideally in premium branded products 
  • Hands-on experience in both commercial as well as technological drivers of E-Commerce, ranging from front end to back end, tools and systems
  • Passionate about E-Commerce, well informed about latest online marketing developments and digital technologies
  • Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment


  • 27 days annual leave pro-rata
  • Performance related bonus
  • Pension
  • Life Assurance
  • Discount on Dyson Machines

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.