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eCommerce Manager


Canada - Toronto Office


The eCommerce Manager will be working on the Canadian Direct/eCommerce team, with focus on delivering a best-in-class online product and shopping experience on They will be responsible for both supporting the strategy and owning the execution that drives maximum revenue and conversion. Responsibilities include launching new product and promotional campaigns, optimizing digital marketing and segmentation, forming analysis insight and recommendations to deliver financial targets.

The role will also be responsible for leading and developing a Site Merchandising team of 5 direct reports, to deliver an enhanced eCommerce experience. As well as working cross-functionally with sales, marketing, finance, supply and tech teams.


Business Ownership

  • Drive online merchandising strategy for that delivers strong conversion and hits financial targets
  • Leverage web analytics and ecommerce equation to understand customer interaction with site content, product range and general online shopping experiences to identify opportunities and risks
  • Work closely with supply chain and logistics on exceeding fulfilment expectations
  • Collaborate with Media, PR and CRM teams to understand holistic campaign support, to achieve desired business results.
  • Support growth of Direct awareness strategy and improve positioning of ‘Why Buy Direct’ proposition.
  • Responsible for monthly eCommerce forecasting process in partnership with Sales & Media teams; proactively share eComm insights to influence strategic business decisions, identify risks & opportunities, and troubleshoot solutions to ensure delivery of eCommerce sales targets.
  • Oversee site merchandising team; provide coaching and development to ensure optimal delivery of category KPIs through new product launches, promotions and web journey optimizations.

Digital Creative Support

  • Work closely with creative and marketing teams to ensure optimal and consistent digital creative for online and media
  • Develop and oversee cross-category plans and assets, including Homepage, Deals page and other cross-category pages e.g. Virtual Store and Why Buy Direct.

Site Maintenance

  • Ensure accuracy and consistency of all BAU creative and campaigns assets, with particular focus on direct proposition.
  • Work with the Site Operations team to resolve all issues and errors and communicate to the business as needed
  • Work closely with SEO and accessibility leads on audits and optimization plans

Fulfill other duties as required

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role.
  • Think creatively, identifying opportunities for improvement.
  • Identify problems and create solutions.

About You:

A dynamic and enthusiastic representative, who –

  • 4+ years of eCommerce experience with a major, transactional eCommerce Web site
  • Bilingual French & English
  • Bachelor’s Degree required
  • Experience working with eCommerce / digital platforms, with a data-driven mentality.
  • Experience working with a major Web analytics and reporting tool such as Adobe Analytics, Test&Target, and Google Analytics 360 is desired
  • Ability to understand the Dyson brand and uphold its integrity
  • Strong communication, presentation, and influencing skills
  • Problem solver with a proven track record of getting things done. 
  • Must have excellent project management skills with the ability to coordinate both internal and external resource in a cross-functional and international organization
  • Experience of people management, capable of coaching and developing a fast-paced high performing team.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.