- Shanghai - China
The Greater China Centre of Excellence delivers the execution of insights, creative campaigns, media, digital, UX, film, and production, to support the GTM strategies for the region.
This is what you’ll need to do:
Collaborate with the key stakeholders and owners of social and ecommerce content to create a consolidated content plan.
Lead the content planning and content execution oversight.
Drive an annual calendar of content to support our product launches, communications team strategies, product demonstrations, Dyson Experts demonstrations, Dyson Engineers’ demonstrations, Owners communications and eCommerce events.
Oversee UGC curation and ensure optimization of the best content for Dyson
About the role
The role in detail
Based in Shanghai, the Dyson CoE Editor in Chief will be the content expert leading a cross functional team of PR, Sales, Digital, ECommerce people and marketeers to drive interesting, insightful and helpful technology and product content to the Greater China market. Acting as the Editor in Chief you will empower other members of the Dyson organisation to act as content sub-editors, ensuring that it is ultimately published in a way that creates one single, consistent Dyson identity.
You will evaluate all content ensuring it is fit for purpose - fact checking the spelling, grammar, writing style, page design, photos and videos being used. As Editor in Chief you will also act as gatekeeper, rejecting content that is of little interest to Dyson customers and owners, is underperforming or is potentially off brand. At times you may also contribute your own editorial content but mainly your role will be to coordinate, motivate and develop those who feed you with content from the cross functional teams.
You will also take responsibility for the success of all published material balancing the need to maintain brand equity with the need to drive impressions.
Key missions will include:
Be responsible for the voice, tone, and quality of the content put out in Dyson’s name across all owned channels
Coordinate a long lead pipeline of content that is well planned and is aligned cross functions
- Oversee content creation with a cross functional team for Dyson China WeChat, publishing articles weekly
- Lead content creation with a cross functional team for the Dyson Tmall and JD.com hubs/TikTok platform
- Oversee content creation for Dyson Weibo with a cross functional team
- Oversee content creation for Dyson Zhihu, in partnership with PR Managers
- Lead content strategy for Dyson owned platforms, in partnership with local brand marketing and digital marketing team, and in line with direction from global content guidelines
- Work hand-in-hand with PR and brand teams to uphold content standards and brand equity while driving engaging content that leads to brand loyalty
- Training new members of the Dyson organisation on Dyson tone and identity, empowering people to deliver content aligned with the overall framework and guidelines of all Dyson social and eCommerce channels
Minimum of 10+ years in content writing and development, trends
With exposure in team leadership position and managed a team
Ideally experience having worked in a digital media platform and familiar with most up to date media consumption trends in Greater ChinaExcellent written and verbal communication skills including report writing and presentation with fluency in both Mandarin and English
Computer literate, proficient in MS Suite (Outlook, Word, Excel and Powerpoint)
Digitally savvy – understanding of China eCommerce, WeChat, TikTok, Weibo and Baidu with an ability to navigate and use the platforms
Familiar with working with Content creators and KOLs
Excellent interpersonal and people management skills
With experience working with international companies and clients in and outside of Greater China
Team player. Happy to process and support diverse requests as they are received.
A doer- not afraid to try new things and get stuck in.
Ability to work in a fast-paced office where priorities can change.
20 days annual leave
Performance related bonus
Additional medical insurance
Discounts on Dyson machines
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.