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EMEA Creative Copywriter


Amsterdam - The Netherlands

About us

Dyson is a global technology enterprise.  We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.  We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the role

As a mid-weight Creative Copywriter in the EMEA Centre of Excellence you are accountable for a wide range of copy-writing concepts and solutions. You are responsible for reviewing, adapting and overseeing translation/trans-creation of copy-writing, as well as creating scripts and developing ideas across a wide variety of Dyson communications. 
You are an experienced storyteller, knowing your digital channels and touch-points as well as your TV and social video formats. You can lead projects from concept to completion – following the global brand direction, style guides and tone of voice policies and reporting to the Regional Creative Director. 
Note that this is an Amsterdam based role with travel expected within EMEA
  • You’ll be able to work with existing copy options that support our new product launches, but apply them into local channels in ways that create relevant messaging and stories for consumers.
  • You’ll make sure all headlines and messaging are correct in tonality and accuracy in alignment with our global identity standards and product campaign kits.
  • You’ll work with translation/ trans-creation production partners, overseeing the accuracy and delivery powerful, locally relevant Dyson copy to the key markets across EMEA in multiple languages (from English masters).
  • Where global copy and content options do not fulfill the challenges of a local market requirement, you’ll need to be able to conceptualise new headlines, short and long form copy, promotion and seasonal messaging, short form social stories and storyboards, supers and captions, and also sales and technical information.
  • You’ll interrogate the creative briefs for the products and technologies you’re writing about and collaborate closely with your colleagues in other teams and work across a range of media to create seamless integrated campaigns.
  • You’ll need to be comfortable presenting work to brief owners and senior stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
  • You’ll build a thorough understanding of the Dyson story – our heritage, our philosophy, how we talk about ourselves. In turn this will let you contribute to the overall Dyson tone of voice, writing copy based in fact, scientific principles and clear consumer benefits – not marketing jargon or spin.
  • Lastly but most importantly, you’ll take responsibility for the basics – grammar, spellchecking and proofing work prior to any assets or content going live across key EMEA markets.

About you

  • 3+ years of experience in a reputable creative agency, in-house team or with a proven track record as a freelance writer, preferably with experience of writing technology copy and film scripts.
  • Proficiency in English copy and script-writing first, second EMEA language a plus
  • An inherent skill for storytelling and understanding of narrative structure as a means to engage and absorb people on a human level. 
  • The ability to comp up simple design mocks for concept discussion, particularly social posts, digital media and storyboards.
  • Ability to question a brief and highlight key creative challenges or opportunities.
  • Experience of working on integrated campaigns, social content, editorial and/or comms.
  • Excellent copy-writing, editing, and literacy skills, including spelling and grammar, with an obsessive eye for detail. Intermediate knowledge of Adobe Creative Suite (Photoshop, Illustrator, In-design)
  • Good knowledge of Microsoft PowerPoint, Word and Excel, and knowledge of Adobe and web software.
  • Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and to judge what makes good Dyson communication.


  • Company Bonus Scheme
  • Discount on Dyson products
  • Company Pension scheme
  • 29 days annual holiday plan
  • Company Fitness plan
  • EAP (Employee Assistant Programme)
  • Life Assurance Plan


Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.