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EMEA CRM Operations Manager


Netherlands - Amsterdam Office

About Us 

Dyson is growing. Fast. More products. New categories. Better experiences.

We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore. Engineering exciting new technologies which defy convention and pioneer radical re-inventions that work.

This role is based in our brand new Centre of Excellence in central Amsterdam, with self-designed purpose built offices that truly reflect our forward thinking and innovative approach.

About the Role

Reporting to the EMEA ROE Owner Experience Cluster Lead, this role will grow Dyson’s CRM operations within the EMEA region. The EMEA CRM Operations Manager will take ownership of our Lifecycle and In-life care email owner email programs shaping the future strategy whilst working with markets and agency partners to ensure our owners continue to receive a world class onboarding experience. This role will also help define how Dyson uses Salesforce Marketing Cloud for future care communications, collaborating with other stakeholders across the business to optimise our existing owner care experience.  

You will be part of the EMEA regional team, working within the Owner Experience team, bringing our highly innovative technologies, and differentiated experiences to our Owners.  

You will join at a time when Dyson is evolving its relationship marketing capability, with a drive towards new technology and approaches to unlock richer data insights and improve campaign performance. This will involve activating with the right contact frequency, relevant content delivered through the appropriate touchpoint – initially email and social platforms.  

The role will ensure that we are activating email Campaigns that engage our Owners, aiming to make them happy, engaged with Dyson get the most of their Dyson products. 


In this role, you will... 

  • Be a strategic technical operator, detail-oriented and organized; with a focus on delivering high quality strategic CRM campaigns aligned with the overall OE, regional and market KPIs as well delivering alignment with overall Dyson business goals, brand guidelines and best practice.  

  • Drive the regional goal to identify, lead and activate owner focussed care campaigns focussing upon providing an excellent onboarding experience. Delivering the right messaging to the right audience with regular communication with market and regional Marketing Directors, Category and Customer Care teams.  

  • Lead the region in defining new in-life care campaigns and opportunities to provide care content to our owners through improved data quality and insights. You will do this by working with our EMEA CRM Analyst, strategy team and Marketing Directors, driving target and market level KPI tracking and ongoing optimisation of campaigns and execution. 

  • Become an expert in understanding the capabilities of the SFMC platform working in partnership with the EMEA CRM Campaigns Manager and Global Lead Product Owner elevating and identifying best in business campaign opportunities across the region offering guidance. 

  • Alongside the EMEA ROE OE Cluster Lead, build relationships with Regional Category teams, Marketing Directors and Customer Care Teams to ensure all relevant lifecycle and care communications are in place to onboard our owners and resolve any relevant care topics that might emerge within the region. 

  • Management of our external agency resource including ownership and ongoing optimisation of the approvals and delivery process for care focussed CRM communications.  

  • Working with the EMEA CRM Analyst and our external CRM agency oversee reporting of insights and performance for CRM care campaigns within the region.  

  • Be a key, collaborative part of the wider regional Owner Experience team in EMEA. You will be supported by our cross-functional team and have opportunities to apply your direct marketing expertise to support on other team projects. 


About You 

You are/will... 

  • Have experience of creating, delivering and communicating strategy and planning at a regional level to stakeholders with varying levels of seniority. 

  • Be a natural problem solver, identifying pain points our owners may be experiencing and how to resolve these issues for future owners through optimisation of our existing onboarding and care CRM offering. 

  • Have experience of working with data, identifying trends and analysis to deliver insights and reports to optimise to our ever evolving Lifecycle and In-life Care communications. 

  • Strong relationship and project management skills managing a multitude of CRM market contacts through regular status calls and daily contact.  

  • Be a problem solver and finding solutions in an entrepreneurial spirit. 

  • An expert in building and delivering strategic and data lead digital experiences with HTML / MJML. Have experience on data-driven relationship marketing on ESP platforms such as SFMC 

  • Be familiar with email testing processes or tools.  

  • Have operations experience in helping drive efficient use of ESPs, and processes which enable multiple teams working together in a Global organization.  

  • Have the ability to influence stakeholders with varying levels of seniority to ensure the onboarding and ongoing care experiences for our owners are being considered and constantly optimised.  

  • Be organized and able to work with remote teams across the region, developing relationships to ensure builds meet market requirements, brand controls and reflect briefs. 

  • Have experience working in collaboration with regional, category and marketing teams to take creative requirements and ideas into development and deployment 

  • Possess Digital Development for emails and or other communications and experiences  

  • Possess understanding of CRM processes for email marketing Approach 

  • Detail oriented, proactive, creative, team player who enjoys solving problems and enabling those around them 

  • Logical and organized  

  • Promote and demonstrate Dyson behaviours  

  • Fix things that you can see need fixing 


  • Company Bonus Scheme
  • Discount on Dyson products
  • Company Pension scheme
  • 29 days annual holiday plan
  • Company Fitness plan
  • EAP (Employee Assistant Programme)
  • Life Assurance Plan


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.