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EMEA Digital Analytics Lead


Netherlands - Amsterdam Office

About us

We’re growing – fast.  The ambition for our eCommerce business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, as the EMEA Digital Analytics Lead you will play a key role in driving our commercial agenda to reach our ambition.

Dyson is different. Our culture is unique. It's not for everyone, but if you thrive on challenge and are excited by change then it could be for you. Our scale and rapid growth make Dyson rich in new opportunities. We value new ideas and diverse perspectives, so our people are trusted with real work and responsibility from the outset. You’ll be part of a global network of like-minded people – a community that supports and learns from each other.

About the role

At Dyson our Owner is central to everything we do, every role in Dyson centres on making sure that owners are getting fantastic experience, every day. Central to our success will be our ability to embed and deliver throughout the organisation a culture of data based decision making in our eCom plans. This role will directly work with the market team to deliver our commercial targets. This role will support teams to make quick data-based decisions to hit top and bottom line targets working across the Ecom equation- traffic, CRO and AOV. This role reports into eCom leadership in market but will work closely with digital analysts in markets and the regional team as well as data teams within our group and global design function.


Dyson is a fast and agile company, below is an example of your main accountabilities but is not a complete list.

  • Build an embed culture of analytics and data usage. Champion data and analytics in decision making and recommendations to the business

  • Train and upskill organisation, enable EMEA eCom teams to self-serve from relevant platforms such as Adobe Analytics to draw conclusions that improve performance of our business.

  • Be the voice of regional reporting in weekly, monthly, quarterly performance updates on key strategic topics that are needed to drive business results. Partner with teams as needed on delivering the improvements identified.

  • Translate data to profitability: Working with teams in showing what improvements and issues on site mean for the P&L.

  • Conversion and Site Performance: Be the data-based voice of site performance for the region, where do we need to delve further, what is performance of core KPI’s across markets and what can we learn from best practice.

  • Visits and Traffic Performance : Work with media teams on best practice optimising traffic to drive efficiency and conversion

  • Enhancements and User journeys: Work with our global design taems on embedding data at the centre of the design and prioritisation of improvements to our user journey and platform.

  • Close partner to our RACE scheme (team of graduates who review performance of markets and look for optimisations on a daily basis). Help build data capability and understanding quickly

  • Coach and develop your team, building capability, managing performance and developing talent as needed.

  • Build culture of best practice sharing among analysts in market teams. Sharing common approaches to problem solving and scaling best practice.

  • From time to time support group teams and data quality teams in the managing of our data systems and work with BI teams on data visualisation.

About you


  • 6+ years’ experience in analytics. Experience with Adobe Analytics, Google Analytics, Google Ads, Facebook Campaign Manager is highly advantageous, experience with either Adobe Analytics or Google Analytics is essential.

  • Additional experience with tableau, python etc is advantageous  as is experience with Adobe stack and Hybris.

  • Advanced excel skills. Comfortable with complex data, creating models and analysyis from different data sources.

  • People development experience, either in direct line management or within a formal structure

  • Strong communicator: Able to clearly communicate technical analytics in and tell data-based stories that drive action. In doing this you can translate digital terms into top and bottom line benefit eg cost savings and additional revenue.

  • Fluent in English. An additional EMEA language is an added benefit.

Behaviours & Skills

  • Senior stakeholder experience, ability to manage communication on complex data sets into simple stories at all levels of the organisation but with demonstrated experience with Director +

  • Owner first Mind-set: You’ll think first and foremost what these plans and actions do for our owner experience.

  • Experience working in a trading culture where you work on hitting daily, weekly and monthly targets.

  • Comfortable with complexity and change: Comfortable adapting quickly and often to changes.

  • Ability to navigate matrix stricture: You’ll be comfortable working with diverse teams across the organisation and navigating a matrixed organisation.

  • Proactive and curious in approach, happy exploring hypothesis and developing these into recommendations that improve the status quo regardless on if these have been briefed or not. Does not need to always have clear briefs, will take on challenges to explore how we can improve performance


  • Competitive Salary Package  

  • Discount on Dyson products  

  • Company Pension scheme  

  • 29 days annual holiday plan  

  • Company Fitness plan  

  • EAP (Employee Assistant Programme)  

  • Life Assurance Plan  

  • Transportation allowance (0,19€-0,21€/km regardless of the means of transport)  

  • Health Insurance – Medical Contribution   

  • Eye Examination & Computer Glasses Reimbursement  

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.