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EMEA Lead Product Owner


Netherlands - Amsterdam 2 Office

The Digital Product Team

Our goal is simple. Make the best customer experience in the market. We have a passion for creating beautifully simple, easy to use customer journeys that deliver value whatever the objective.

We always put the customer first. In doing so, we find KPI’s fall neatly behind.

We play a pivotal role on a multi-million pound enhancement programme bringing the best technologies on the market to support digital, direct, owner and connected worlds together. A truly exciting programme to be apart of.

Product Owners build strong relationships with market stakeholders, benchmark our product against external stimulus and trends whilst gaining insight from user testing, Adobe Analytics and Adobe Target testing tools etc – all feeding into the roadmap and continuing the evolution of our digital products.

As drivers of transformation – the Product team often lead initiatives, filling gaps to achieve our goals and demonstrating where organisational change is needed. As such, Dyson Product Owners must be flexible, confident self-starters, problem solvers, enjoy removing blockers and be very comfortable with change!

Day to Day

The Regional Product Owner is a new addition to the Product Owner family. It is being introduced in recognition of three key facts:

Local market expertise and nuances are pivotal to meeting Commercial ambition The significant investment we've made into web platforms to date has delivered a very powerful tool but one that is often underutlised due to lack of product knowledge Desire to expand into new markets remains strong, with a backlog of new markets planned for 2022

The Regional Product Owner plays a critical role in ensuring is fit for all markets in their region –always considering local needs. The role will be embedded in our Centre of Excellence to ensure we’re taking the wealth of data and insight from our regional teams to build the best features and functionality for markets. generally runs from a single, common, global code base. As such, development sprints will continue to run through the Group Product Owner function. Whereas Group Product owners ‘own’ and are accountable for parts of e.g. Checkout, Site Search, etc. Regional Product Owners will take responsibility for the whole of in their region – therefore maximising the full product and liasing with all group product owners to deliver new capability.

Day-to-day the role will be varied, including:

  • Capturing regional legal and compliance – ensuring we’re always proactively managing legal and compliance demand; not reacting to it.
  • Ensuring markets are always maximizing and adhering to best practice for existing product features such as site search; product reviews; site speed; and accessibility – where there are significant opportunities to improve performance.
  • Supporting markets to move onto the right technologies for their size e.g. our latest, strategic platform for big markets like Japan and South Korea or launching Magento 2 for smaller emerging, Direct markets and Distributors .
  • Support business case development across regions and manage demand into the development backlog at Group – always ensuring demand is data driven and reviewing benefits after launch.
  • Provide market nuance and local insights to facilitate the features discussion and prioritisation process
  • Own weekly regional product communications with market teams so they are clear on new enhancements and the benefits they will bring.
  • Embracing the diversity of EMEA markets and continuously learning the drivers for direct business growth in each market

Your role will be hands-on. You’ll need to be comfortable working with stakeholders of all seniority from junior to President level. You will be comfortable using customer experience data tools to generate website experience insights, e.g. Adobe Analytics, Decibel or Foresee. Or running workshops with market stakeholders to define and analyse requirements. You will have the ability to articulate requirements with varying stakeholders, from technical teams through to Creative and UX teams

You and what you’ll need to succeed

  • At least 3 years Product Owner experience     
  • Experience of working in, or knowledge of, agile scrum
  • Good understanding of digital and eCommerce
  • A positive and impactful communicator
  • Ability to make pragmatic decisions about business priorities in a fast-moving environment
  • Excellent commercial acumen, comfortable with numbers and basic analytics
  • A proven ability to balance and champion business, brand and customer needs
  • Comfortable speaking to both technical and non-technical teams
  • Confidence to make clear and well-thought recommendations to influence decisions
  • And be super passionate about the web, technology and customer experience.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.