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EMEA Optimisation Manager


Netherlands - Amsterdam 2 Office

EMEA eCom Optimisation Manager.


We’re growing – fast.

The ambition for Dyson eCom experience business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, as EMEA eCom Optimisation Manager you will play a central part in bringing our eCom and digital plans to life

Description of the Role

At Dyson our Owner is central to everything we do and your role will make sure that owners are getting fantastic experience every day on our As we grow, we seek to better understand our customers in each of our markets to ensure their experience is meaningful. We have an iterative, data-led optimisation process, driven by passion and an unstoppable push for perfection.

Utilizing available customer data insights, you will leverage your understanding of digital optimisation to lead the planning, execution and in-flight enhancements of targeted test campaigns to improve the shopper experience and our direct sales performance. You will work closely with our group teams, our market teams and our regional creative centres of excellence in the designing and delivery of journeys that give a truly Dyson experience on our website and drive sales and performance.


Dyson is a fast paced and agile company with a lot of change. The below is an example of your main accountabilities but is not a complete list.

  • Lead the planning and implementation of proven optimisation tools such as help me choose in EMEA. This will require developing a strategy of priority markets, we’re currently live with his tool on 2/22 websites, and a project plan for implementation.
  • Implement proven best practice and enhancements; you’ll be hands on in partnership with markets on implementing improvements and tools on their website to grow the business and improve the experience.
  • Working with Analytics teams you’ll define and govern the AB testing experience and requirements, keeping stakeholders and development teams aligned to brief.
  • Seek-out new digital optimisation opportunities and retail best practice solutions aligned to strategy. Take these from concept to delivery.
  • Work closely with regional creative teams on commercial governance.
  • Own the communication ensuring all stakeholders are informed on outcomes with clear data-led, actionable recommendations and commercial benefit realisation.
  • Design processes and structures to manage complexity: This role is setting up a new function that does not currently exist within the regional team today you will need to create process and structures to manage the delivery of optimisation tools and journeys and the communication of this to markets.
  • From time to time work directly with agency partners.
  • Work with group teams on upstream initiatives and design.

Skills & Competencies.

  • Owner first Mind-set: You’ll think first and foremost what these plans and actions do for our owner experience.
  • Comfortable with complexity and change: Comfortable adapting quickly and often to changes.
  • Experience in leading the development and execution of digital campaigns, with a proven record of delivering a roadmap of activity aligned to business goals.
  • eCommerce Expert: 3+ years’ experience managing using eCom systems. Prior experience in the following is beneficial but not require, Adobe Target, Adobe Experience Manager, Hybris, AB testing platforms, Zuvu
  • Proven experience in turning insights into action.
  • Ability to navigate matrix structure: You’ll be comfortable working with diverse teams across the organisation
  • Ability to manage multiple projects ongoing on differentiating timelines, organised and structured in approach.
  • Strong communicator: Able to clearly communicate technical issues in a simple laymen’s terminology.
  • Working knowledge of HTML, CSS and web mark-up languages is preferable but not essential.
  • Keen eye for detail particularly within a digital setting
  • Has a bias for action and ability get things done with a positive attitude.

Fluent in English, another EMEA language is also beneficial


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.