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Experience Designer


United Kingdom - Malmesbury Office

About us

Dyson is growing fast and our ambition is huge – more categories, more locations and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

Our Experience Design and Research team is responsible for designing and delivering the strategic and tactical cross-category and multichannel Dyson experiences. We set the vision and create journeys that bring our technology and products to life at every touchpoint. We ensure the same attention to detail is given to each interaction as we do to the engineering of our machines. Led by research and insights, our focus is on joining the dots across multiple channels to enhance the shopper and owner journeys that drive acquisition and retention, supporting the overall strategic direction of the business, using our expertise to continually drive innovation and design the seamless digital experiences that set us apart from the competition.

We have ambitious plans to continue growing our Direct global business; the last year has propelled digital to the centre of every customer experience, opening more opportunities and a host of new avenues and technologies to explore.

Please note

  • We do not offer hybrid/remote working for this position
  • We’d like to see a cover letter and portfolio/website to show evidence of your work

About the role

You'll be responsible for delivering the design for multiple experiences across the full spectrum of digital channels and ensuring that execution is in line with expectation. You'll work closely with the senior team to understand the direction and enhance our shopper and owner journeys.

You'll have a sharp eye for detail and an aptitude for creating pixel perfect, user-friendly designs. You'll be passionate about designing insight-driven, user-centred designs that build on our Dyson values, applying current UX principles and ensuring execution meets expectation.

Responsibilities will include:

  • Working collaboratively with multiple functions to ensure consistency in the executions of multiple campaigns, enhancements, and experience projects
  • Executing the delivery of UX and UI for multiple experiences across the full spectrum of Dyson’s digital channels
  • Designing insight-led enhancements that continuously optimise customer journeys
  • Using a good understanding of the impact design solutions have on the overall business objectives, adapting and problem-solving in an ever-evolving environment
  • Working closely with regional teams to understand market nuances and ensure local implementation meets the direction and standard expected
  • Engaging with team initiatives, actively developing the team culture

About you

Minimum requirements

  • At least three years’ experience within agency and/or in-house design teams
  • A champion of best practice for design and research principles
  • A skilled and enthusiastic creative thinker
  • A digital obsessive, always seeking to learn and develop new skills with good awareness of the latest technologies and trends that will enhance and transform owner and shopper journeys
  • Confident with presenting ideas and concepts, comfortable at being challenged and in turn challenging others to get the best outcome
  • Confident at building strong relationships across teams, working collaboratively with other areas of the business to deliver seamless, integrated experiences
  • A strong portfolio that demonstrates your eye for detail and digital skills
  • Experience creating and executing responsive, mobile-first designs
  • Experience creating prototypes, wireframes, storyboards, and user flows
  • Experience using tools such as Sketch, Axure, Illustrator, Photoshop and InVision
  • Excellent design skills and knowledge of insight-led user-centred design principles
  • Experience with qualitative and quantitative research methods and applications

Preferred requirements

  • Understanding of basic front-end development languages: HTML5, CSS3 and JavaScript



  • Performance related bonus scheme
  • Competitive pension scheme
  • Life assurance
  • Discounts on Dyson machines and retail discounts
  • Free bus travel to and from campus (from Bristol, Chippenham, and Swindon)


  • 27 days’ holiday (plus bank holidays)
  • Free on-site lunches, fruit, and hot drinks
  • Free on-site sports centre, gym, hair-salon, lifestyle assist (concierge)
  • Electric vehicle salary sacrifice scheme
  • Ability to purchase additional holiday


  • Private medical insurance and dental insurance
  • Employee assistance programme, digital GP, prescription service, fertility treatment support


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.