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Field Sales Manager (m/f/d)


Austria - Country Remote

About Dyson

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 15,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

About the Role

As the Field Sales Manager (m/f/d) you will lead the retail execution and sales growth across the Country through our key third-party retail customers and an indirect team of around 35. You will sit on the senior leadership team within the sales function, and deliver transformational growth across our retail landscape. 


Reporting into the Head of Retail, the Field Sales Manager is responsible for 3rd party retail shopping experience. He/she leads the field team to ensure perfect in-store execution and selective distribution monitoring. Besides, he/she is responsible for training and demonstrations (both physical and digital) in electrical and beauty retailers.  

Function objectives: 

The Field Sales Manager is responsible for the Field, Demo and Training strategy. He/she leads both the education team and the Area Managers to ensure best in class retail experience through the indirect channel.  

  • Lead the retail execution and sales growth across the Country through our key third-party retail customers 

  • Lead a team of 6 direct report, and an indirect team of around 25. 

  • Coach these leaders to ensure their teams execute the retail strategy in their business areas 

  • Ability to manage key stakeholders effectively across a matrix organization through developing outstanding relationships with others 

  • develop strategies that support the successful launches of NPD 

  • continually seeking opportunities to be the first to do things and be best in class, including driving efficiency for the long-term success of our retail presence 

  • The role will require strong operational capability to draw insight and action to enable the team to react at pace to trends as well as pro-actively shaping future activity. 

  • Proactively analyse national sales out data, infrastructure and investment, market trends and competitor information, whilst identifying sales opportunities and anticipating obstacles. 

  • Use this commercial analysis to develop and lead the execution of short and long-term initiatives that add value 

  • Be able to demonstrate the commercial value of Dyson to retail partners and effectively build joint business plans to deliver growth 

  • Having flexibility to travel in this role is a must, as well as being comfortable with overnight stays. 

Leadership responsibilities 

  • Distribution: working with the Head of Retail and the Senior Key Account Manager, the Field Sales Manager will create the distribution strategy in line with Dyson principles for a sustainable long-term growth  

  • Team workload: based on tasks and distribution, he/she will create the right guidelines set for the field team to guarantee the right in-store experience and to monitor our selective distribution system 

  • Training Strategy: coordinating our retail education specialist and beauty education specialist, he/she will create the training strategy for all physical stores (including direct stores).  

  • Demos: owner of the demonstration budget, the Field Sales Manager will create and execute with the team the demo strategy working both with internal and outsourced Dyson experts.  

  • Digital Demos: the team will also focus on the digital demos’ division, to ensure our shopping experience reaches high standards also online 

Be an active member of the Retail Sales Leadership Team 

  • Take part in regular meetings with the rest of the Retail leadership team (Head of Retail and Senior Key Account Manager) to provide and receive updates on the business, work in synergy and align on critical decisions;  

  • Lead by example and be a point of reference for the younger generations within the Company; behave in line with our core values, be willing to support others when needed.  

  • Provide relevant feedback to your peers and their team members to enable and support an high performing culture  

Respect others but challenge them when needed; defend your ideas but be open to lead a high performing and effective team  

  • Set stretching and measurable targets and inspire commitment from the team to achieve those goals. Provide continuous constructive feedback through regular performance reviews  

  • Deploy performance management approaches that improve outputs and ensures that the team member feels supported throughout. Addressing the high performers and underperformers in your team appropriately.  

  • Create a positive work environment that is rewarding and enjoyable. Sharing achievements and celebrating success.   

  • Lead career development to maximise potential leading to the promotion of internal talent.  

  • Responsible for driving engagement in your team through pulse surveys 

  • Open to changing your mind when challenged, ability to adapt and change in line with the ever changing retail world.  

About you

  • Proven leadership  

  • Excellent public speaking

  • Advance English  

  • Proven experience in leading others 

  • Excellent presentation skills 

  • Negotiation skills  

  • Strategic thinking 


  • Company Car

  • 25 vacation days

  • Performance related bonus

  • Agile working

  • Relaxed dress-code

  • Discount on Dyson machines

  • Fresh fruits, coffee and refreshments


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 30 September 2021