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Field Sales Manager


Netherlands - Amsterdam Office

About the role:

As the Head of Retail Field Sales you will lead the retail execution and sales growth across the Country through our key third-party retail customers, through a direct team of 8, and an indirect team of around 125. You will sit on the senior leadership team within the sales function, and deliver transformational growth across our retail landscape.

Reporting into the Head of Physical Retail, the Field Sales Manager is responsible for 3rd party retail shopping experience. He/she leads the field team to ensure perfect in-store execution and selective distribution monitoring. Besides, he/she is responsible for training and demonstrations (both physical and digital) in electrical and beauty retailers. 

Function objectives:

The Head of Retail Field Sales is responsible for the Field, Demo and Training strategy. He/she leads both the education team and the District Managers to ensure best in class retail experience through the indirect channel. 
- Lead the retail execution and sales growth across the Country through our key third-party retail customers.
- Lead a team of 8 direct report, and an indirect team of around 125 and growing.
- Coach these leaders to ensure their teams execute the retail strategy in their business areas.
- Ability to manage key stakeholders effectively across a matrix organization through developing outstanding relationships with others.
- Develop strategies that support the successful launches of NPD.
- Continually seeking opportunities to be the first to do things and be best in class, including driving efficiency for the long-term success of our retail presence.
- The role will require strong operational capability to draw insight and action to enable the team to react at pace to trends as well as pro-actively shaping future activity.
- Proactively analyze national sales out data, infrastructure and investment, market trends and competitor information, whilst identifying sales opportunities and anticipating obstacles.
- Use this commercial analysis to develop and lead the execution of short and long-term initiatives that add value.
- Be able to demonstrate the commercial value of Dyson to retail partners and effectively build joint business plans to deliver growth.
- Having flexibility to travel in this role is a must, as well as being comfortable with overnight stays.

Leadership responsibilities:

- Distribution: working with the Retail Activation Manager and the Senior Key Account Managers, the Field Sales Manager will create the distribution strategy in line with Dyson principles for a sustainable long-term growth 
- Team workload: based on tasks and distribution, he/she will create the right guidelines set for the field team to guarantee the right in-store experience and to monitor our selective distribution system
- Training Strategy: coordinating our retail education specialist and beauty education specialist, he/she will create the training strategy for all physical stores (including direct stores). 
- Demos: owner of the demonstration budget, the FSM will create and execute with the team the demo strategy working both with internal and outsourced Dyson experts. 
- Digital Demos: the team will also focus on the digital demos’ division, to ensure our shopping experience reaches high standards also online.

Be an active member of the Retail Sales Leadership Team:

- Take part in regular meetings with the rest of the RS leadership team (Retail Activation Manager and the Senior Key Account Managers, Senior Physical Direct Manager) to provide and receive updates on the business, work in synergy and align on critical decisions; 
- Lead by example and be a point of reference for the younger generations within the Company; behave in line with our core values, be willing to support others when needed. 
- Provide relevant feedback to your peers and their team members to enable and support an high performing culture.

Respect others but challenge them when needed; defend your ideas but be open to lead a high performing and effective team:

- Set stretching and measurable targets and inspire commitment from the team to achieve those goals. Provide continuous constructive feedback through regular performance reviews 
- Deploy performance management approaches that improve outputs and ensures that the team member feels supported throughout. Addressing the high performers and underperformers in your team appropriately. 
- Create a positive work environment that is rewarding and enjoyable. Sharing achievements and celebrating success.  
- Lead career development to maximize potential leading to the promotion of internal talent. 
- Responsible for driving engagement in your team through pulse surveys
- Open to changing your mind when challenged, ability to adapt and change in line with the ever-changing retail world. 

About you:

- Proven leadership 
- Excellent public speaking
- Fluent in Dutch and English (and French is preferred).  
- Proven experience in leading others
- Excellent presentation skills
- Negotiation skills 
- Strategic thinking 
- Open mind


- Competitive Salary Package
- Discount on Dyson products
- Company Pension scheme
- 29 days annual holiday plan
- Company Fitness plan
- EAP (Employee Assistant Programme)
- Life Assurance Plan
- Company car
- Health Insurance – Medical Contribution 
- Eye Examination & Computer Glasses Reimbursement



At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 26 September 2021