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GB&I Sales Manager - Specification


Business Development
United Kingdom - England Remote

About Us

Do you think differently? Dyson machines work differently to others, so those who sell them need to think differently too. In order to support our customers, Architects, Designers and Specifiers we are recruiting a GB&I Sales Manager – Workspace Specification. If you are an ambitious, innovative technical sales professional who is looking to develop your career in a fast-paced, dynamic company then we would like to speak to you.

Much has changed since James Dyson launched the bagless vacuum that started our business. In the time since, Dyson engineers have invented heat-free hand dryers, bladeless fans, long-life LED lighting and even our own digital motor. Today, vacuums represent just half of our sales. And Dyson has even broader ambitions still. With a future technology pipeline spanning 25 years, the next few are set to be our busiest yet

As Dyson’s most established market, Great Britain and Ireland provides unique challenges to our growth. We thrive on confronting these head on: focusing on new sectors with a more targeted, Audience first sales and marketing approach to fight off tough competition and provide our customers and theirs the sort of experiences people expect from Dyson.  This builds great camaraderie and cross-team support – and motivates us to set increasingly ambitious targets.

About the Role

A part of our Professional b2b business, our Sales Manager team will epitomise the entrepreneurial spirit that has defined Dyson since day one: ambitious, commercially savvy, and strategically agile. We work with some of the world’s biggest companies, driving innovative ways to put our technology into more locations to enhance both their customers and their employees.  It requires managing multiple networks of Dyson people.  It takes ownership, courage and tough negotiations. Being constantly driven to see clearer solutions and drive better sales.

The GB&I Sales Manager – Specification will specifically focus on building a network of relationships and ultimately selling into Architects, Interior Designers, Mechanical & Electrical Engineers (M&E) and Contractors with a laser focus on the specification of Dyson’s Premium Technology being their solution of choice.  Also, in Within this sector there will be a key focus on creating a vision with clients – from CAT A with our future-proof washroom solutions, to CAT B where our plug-and-play technology comes to the fore – such as Circadian Task Lighting providing the right type of light at the right time of day, to our Purification solutions ensuring everyone has access to Clean Air, particularly indoors.

Other opportunities will definitely arise for our other products so a true cross category experience is possible in this sector for our customers and theirs alike.  For a lot of people this could be their first interaction with Dyson Technology so it’s important that we ensure we provide a “perfect serve” of this product and all our technologies.


Deliver GM sales targets and volume

  • Develop an annual business vertical plan that sets out the key strategic aims for Dyson and the vertical

  • Agree, update, communicate and administer all areas of the vertical plan  

  • Manage a marketing budget in line with forecasts and promotional activity for the sector

  • Deliver an accurate twelve month rolling forecast that accounts for; project sales trends & seasonality market dynamics.

  • Use of CRM system to forecast and deliver against set targets for the sector.

Deliver compelling, well thought through and inspiring presentations to our specifiers and customers

  • Construct bespoke “Customer winning proposals” to solve the problems they currently have.

  • Hold regular face to face meetings with Key customers and specifiers within this vertical

  • Organise and deliver quarterly vertical reviews between senior personnel at Dyson and key customers

  • Work with internal departments to drive through agreed customer and specifier initiatives.

Manage all areas of the Customer Specifier/Dyson partnership relationship

  • Effectively manage a network of contacts within Dyson and the customer across different functions to ensure that accounts and project are set up and managed and orders placed/delivered correctly.

Manage Terms and Negotiations

  • Align the organisation to your sector and negotiation objectives

  • Communicate and deliver against an agreed timetable

  • Ability to construct/seek support for potential Global opportunities within the sector

Champion thought leadership within the sector

  • Manage industry partnerships, memberships and thought leadership opportunities

  • Deliver CPD’s to specifiers and customers – showcasing Dyson expertise

Deliver a high quality of work and contributions to Overall Vertical team, whilst providing day to day guidance and development to the wider GB&I team

  • Lead through example and demonstrate leadership in all team meetings

  • Coach and motivate less experienced team members

Fulfil other duties as required

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role

  • Fix things that you can see need fixing

  • Identify problems and find solutions.

About You

  • Strong new specification sales experience for a high profile brand

  • Proven delivery of sales targets and large projects

  • Worked with and contributed to a high performing sales team

  • Has been exposed to senior/board room level negotiations

  • Evidence of forecasting across multiple products

  • Level of financial acumen and commercial awareness

  • Working knowledge of the construction and specification industry

  • Strategic planning capability

  • High level of communication skills both verbal and written

  • Excellent relationship builder

  • Analytical skills

  • Influencing and negotiation skills

  • Excellent personal and business presentation skills

  • Strong team player capable of motivating diverse teams

  • Financial acumen

  • Competent people manager


  • Self-starter who sees things to completion

  • Entrepreneurial flair

  • Energetic, engaging and positive approach

  • Assertive, prepared to see through plans and overcome objections

  • Intelligent, quick-thinking, alert

  • Calm, logical, comfortable with all levels

  • Results driven

  • Passionate

  • Strong leadership ability


  • 27 days holiday (plus statutory bank holidays )

  • Pension scheme 

  • Performance related bonus 

  • Life assurance 

  • Car and fuel card

  • Sports centre 

  • Free on-site parking

  • Free lunches and hot drinks

  • Discounts on Dyson machines

  • Free Hair Salon

  • Concierge service

  • Electric vehicle lease scheme

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.