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Global B2B Performance Media Manager

Summary

Salary
Competitive
Team
Marketing
Location
United Kingdom - Malmesbury Office

About us

Dyson is growing fast and our ambition is huge – more categories, more locations and more people. Our technology is unique and complex, so it’s up to us to explain it clearly.

Dyson Professional brings Dyson technology to businesses globally. From hand dryers and hair dryers, to vacuums, purifying fans and lighting, Dyson technology is engineered with employees and guests in mind. This role sits within our Customer Acquisition and Engagement team, and is a key strategic priority as we look to begin the next phase of our ambitious growth plans for the B2B Professional channel, reporting into the Senior Global Acquisition and Engagement Manager.

We prioritise our campus culture and do not offer a regular hybrid working setup to maintain Dyson's spirit of collaboration, creativity, and inventiveness in our dynamic workspaces.

About the role

As our Global B2B Performance Media Manager, you will be overseeing all PPC and paid media initiatives worldwide for the B2B Professional division, continuously optimising landing page conversion rates. You'll assume full accountability for global accounts, aiming to maximise our return on advertising spend (ROAS) while constantly identifying novel avenues for performance enhancement. Your role entails close collaboration with key stakeholders across diverse geographical locations, as well as our global media agency, making you the primary liaison for all paid media undertakings.

In this capacity, you'll be managing PPC expenditures for B2B Professional accounts globally, alongside other paid media channels such as Social and Programmatic. Your focus will be on driving account efficiencies and ROAS optimisation, perpetually testing and refining campaigns, and implementing innovative bidding strategies. Additionally, you'll play a pivotal role in refining the customer journey and enhancing landing page conversion rates, contributing to the creation of new landing pages, and conducting A/B testing to fine-tune performance.

Your responsibilities will extend to collaborating with global stakeholders and internal analysts to enhance digital performance across various channels, managing extensive budgets, furnishing comprehensive reports and insights, and spearheading the integration of new technologies and strategies. Furthermore, you'll analyse sales funnels and customer intent, oversee agency relationships, and provide ongoing training and support for PPC endeavours.

About you

-          Managed large-scale PPC accounts with multimillion-dollar budgets

-          Proficient in tools like Google Analytics, Google Ads, and SA360

-          Strong analytical skills with a focus on optimizing sales conversion funnels

-          Experienced in using visualization tools like Data Studio, Tableau, Power BI, and Looker

-          Skilled at influencing stakeholders and collaborating on solutions

-          Continuously innovating to enhance performance

-          Excellent communication skills

-          Familiarity with digital tracking tools like Tag Manager preferred

-          Capable of creating detailed reports and delivering presentations

-          Advantageous to have experience in managing other performance media channels

Benefits

Financial

-          Performance-related bonus scheme

-          Competitive pension scheme

-          Life assurance

-          Discounts on Dyson machines and retail purchases

-          Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)

Lifestyle

-          Generous holiday allowance of 27 days (plus bank holidays)

-          Free on-site lunches, fruit, and hot drinks

-          Access to on-site sports centre, gym, hair salon, and lifestyle assistance

-          Electric vehicle salary sacrifice scheme

-          Option to purchase additional holiday days

Health

-          Private medical insurance and dental insurance

-          Employee assistance programme

-          Digital GP services

-          On-site physiotherapy and GP services

-          Prescription service

-          Fertility treatment support

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.