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Global Social Media Community Manager

Summary

Salary
£Competitive
Team
Marketing
Location
Malmesbury - United Kingdom

About us

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. 

Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention. Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard-earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Our social media strategy focuses on delivering our ‘bought not sold’ mentality to the world. With a focus on storytelling, integrating paid, owned, earned and commerce and creating a community of advocates. We need the Global Social Media Strategy Manager to ensure we are identifying and publishing the right message to the right person at the right time on the right channel, which will build and contribute to our customers’ Dyson experience.

About the role

The Global Social Media Community Manager will own and execute our proactive global social media editorial plan across all Dyson channels and support local care community managers with best practice reactive executions. Playing a key role within the Social Media team, they will work with stakeholders across the business to plan the publishing of content for our owned channels and align it with the overall Dyson story and business goals. 

Taking full ownership of the global social media calendar; and executing different content across the various social media channels to engage and grow the Dyson community. Implementing an end-to-end, insight driven process, including analysing, reporting and measuring success.
  • Reporting into the Head of Social Media, supporting the development and optimisation of the global social media strategy
  • Own the global social media calendar across all platforms – Facebook, Twitter, Instagram & Pinterest
  • Work alongside regional leads within Centres of Excellence to understand and share best practice on additional local platforms
  • Work closely with the local Care CMs to ensure a consistent tone of voice across brand and care
  • Work alongside the Content and Creative Teams by providing insights to inform creative and develop content to deliver value and engagement to the Dyson community
  • Execute all owned global content publishing on Dyson global channels
  • Work closely with the media & communications teams to align on an integrated approach to paid, owned and earned publishing
  • Create and present regular reporting to internal teams on community engagement, sentiments and social media metrics – including presenting across paid, owned and earned media
  • Set and deliver against goals to increase brand awareness and engagement
  • Maintain a consistent presence and friendly environment across all communication channels 
  • Constantly be on the lookout for ways to cultivate our community 
  • Provide support for the markets with all community queries and ensure a consistent approach throughout
  • Bring together the wider marketing, owner experience and PR teams to align on a consistent narrative
  • Execute SEO strategy across our social media strategy
  • Share best practice on social and broader media trends

About you

Skills
  • Proven experience of content publishing and social media community management
  • High level of attention to detail
  • Analytical mindset with proven experience of utilising data to build strategies and present reports to stakeholders at multiple levels
  • First class communication skills
  • Ability to build and manage stakeholder relationships internationally and at all levels
  • Demonstrable skills in idea generation and identifying and capitalising trends and insights into tangible actions
  • Understanding of best practices and emerging trends within the digital / social space
Essential:
  • Minimum 6-8 years’ experience in social media and community management or a related field
  • Proven experience of marketing or PR
  • Proven experience managing social media planning and listening tools, ideally Sprinklr
  • Experience of managing external agencies and suppliers
  • Previous experience of managing and moderating a sizeable social media community
  • Exceptional interpersonal and communication skills, both written and verbal
  • Highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment
  • Strong planning and project management skills and good analytical skills
  • Ability to work swiftly and efficiently in a fast-paced environment
  • The ability to keep a level head and maintain grace under pressure
  • Excellent organizational skills
  • Interest and initiative to innovate Dyson’s social media practices and bring them to the next level
  • Knowledge of creative design processes
Desirable:
  • CIM or other equivalent marketing qualification
  • Customer service experience
Foreign language skills beyond English desirable but not essential

Benefits

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Private medical insurance
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines

#LI-DYSON

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.