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Graphic Designer


Design and Development
United Kingdom - Hullavington Office

About us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Five years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering Personal Care machines to market through Dyson Airwrap and Dyson Coralle.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

The team

The NPI Creative team forms part of the NPI Design & Product Experience team. The D&PE team are responsible for delivering the overall product experience (including Product design, Features design (HMI & Connected), UI and Graphics, Model Making and Colours, Materials and Finishes).

The NPI Creative team is specifically responsible for all creative and graphics for ‘User Interfaces’ (on product (screens) and the Dyson Link app), Physical ‘On-Product branding and Graphics’ and the ‘Out of Box Experience’.

About the role

Reporting into the Lead Creative (On-product graphics) in the UK, you will be responsible for designing and delivering On-product branding/ graphics and iconography – either taking on whole projects or helping progress/deliver an approved creative direction. You will also be required to represent the NPI Creative team in attending any reviews where the creative is being discussed – documenting any feedback received and informing and collaborating with the wider NPI Creative team to act upon it in a timely manner.

You will also be exploring new, innovative methods and technologies for applying and displaying graphics across various physical materials.

  • Bringing a fresh perspective to the design of on-product graphics.

  • Ensuring all work is in line with Dyson brand values and follows the relevant brand and design guidelines.

  • Creative thinking that takes already established product graphics and translates that into dynamic creative executions.

  • Working with other designers, brainstorming and sharing ideas.

  • Whilst reporting into your line manager, also take creative direction from the Creative Director to ensure consistency and coherence across all Dyson communications.

  • Working with the teams within D&PE to ensure executions of final design are understood.

  • Confidently presenting your work with clarity to relevant stakeholders.

  • Staying abreast of the product landscape – advancements in technology and design, trends in social, connected products etc.

  • Continuous development and honing of the technical abilities relevant to the role.

  • As part of the next stage of career progression, beginning to develop the skills required to manage, coach and direct more junior designers.

  • Ensuring that deadlines are met and that all work is on-brand and on-brief.

About you

Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles - You’re a big picture thinker.

Once your thinking is developed and direction agreed, you’ll be able to utilise your inherent understanding of composition, typography and colour to create visual coherence, emphasis and hierarchy to produce beautifully crafted design.

A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images and mood boards to support your thinking and add weight to your ideas.

You’re a natural leader in group brainstorms and comfortable expressing your ideas, either informally, or in more formal presentations, both to peers and senior stakeholders.

All of this will be demonstrable through an excellent portfolio of past work gained over 3+ years working with leading or interesting brands either as part of an agency or in-house team.

  • 3 years + working in-house or agency

  • Projects including examples of iconography

  • Be confident at presenting your designs to, and receiving feedback from Exec and Senior level


  • Performance related bonus.

  • Company paid Life Insurance.

  • Discounts on Dyson machines.

  • On-site gym and sport centre.

  • Competitive pension scheme.

  • Flexible benefits program with a growing range of voluntary benefits, including the option to purchase additional holidays.

  • 27 days holiday plus statutory bank holidays.

  • Free bus travel to and from Malmesbury or Hullavington campus from Bristol, Chippenham, and Swindon.

  • Free on-site parking.

  • Subsidized café providing endless free coffee and tea, and a free lunch.

  • Private Medical insurance for all employees.

  • Employee Assistance Program for employees and dependents.

  • Digital GP and prescription service.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.