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Head of App


Design and Development
Singapore - St James Power Station Headquarters

About us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform, and look vastly different.

Five years ago, 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor-powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering Personal Care machines to market through Dyson Airwrap and Dyson Coralle.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Competitors are expanding reach and bringing products into the marketplace. However, Dyson differentiates through our superior technology and also the unique experiences that we bring to our Owners. Connectivity gives us a unique platform to provide differentiating experiences for our Owners through the Dyson Link App. However, we need to manage this ambition in a more efficient and agile way, bringing new technology to markets faster, reacting to Owner expectations quicker and leading the market in more innovative ways.

About the role

Dyson Software is responsible for developing software for the products (Embedded Software), Dyson Link mobile app and the Dyson Cloud. Dyson Software is the fastest growing engineering unit at Dyson as more software goes on every new product we make. Products become smarter and use advanced technologies to interact with. Therefore, we are looking for a Head of App, who will work close with the software director to:

  • Take ownership for the app store pages and read, manage and respond to reviews.

  • Review the app dashboard in Forster and generate reporting and insights from this.

  • Review the Sprinkler platform to generate insights and identify areas for improvements.

  • Utilise the insights gained from the app store, Forster and Sprinkler platforms to share back with the relevant product owner and generate work tickets to be fixed. Own analysis from these platforms to drive insights and work solutions.

  • Work closely with the Commercial team to represent Connectivity and ensure the voice of Connectivity is included in Commercial planning.

  • Work with the markets to review app engagement within the Community and provide insights to drive further engagement and interaction.

  • Work with the Release Manager to communicate app release detail to Contact Centres and key stakeholders.

  • Work with category leads to provide surveys to app users. Design, implement and manage a schedule for the year and own the functionality of the surveys to ensure they are managed and effective across the community.

  • Review service areas within the app and highlight and resolve any issues which are identified.


Dyson Singapore monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. However, financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.