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Head of E-Commerce


India - Gurgaon Office

 About the Organization:

Dyson India is in a very exciting stage with plans for huge investment and acceleration in market. This is a very strategic, high impact/visibility role which is pivotal for accelerating Dyson’s growth in the country.

All our categories in India are evolving and we have ambitious plans in the country by building out these categories in the market. As a clear strategic priority, Dyson is focused on building digital capability and driving high growth in the digital sales.

About the Role:

We’re growing – fast. The ambition for our market e-Commerce business, both Direct and Indirect is huge.

We are looking for a dynamic and experienced digital leader with strong strategic mindset and proven ability to work in a cross-cultural environment. You will take responsibility for all financial goals and objectives of and our marketplace business, as well as leading the planning of all product launches. You will also develop promotions, range planning and merchandise solutions to help further build and strengthen the Dyson brand. You will have accountability for the overall look and feel for, as well as influencing omni-channel Direct business working together with Direct Retail and Customer Service.

Key Accountabilities:

Business responsibility of and Marketplace business

  •  Grow annual e-commerce sales volumes, revenues and market share across platforms working collaboratively with the Marketing Director.
  • Ensure targets are delivered , the online/offline experience is integrated and forecasts are tight and tied in with  demand/supply planning.
  • Responsible for overall e-commerce topline and bottomline with targets on COA.
  • Management of (Dyson owns website commerce) and third-party online players such as Amazon , Flipkart , Myntra , Nykaa etc ) including end-to-end responsibility for all target delivery , supply chain ,pricing , campaigns and day-to-day optimisation .
  • Lead an e-commerce team ensuring that the team is motivated, develops targets and delivers/outperforms against them.
  • Drive effective channel strategies that optimize retail opportunities and Dyson profitably in line with India goals
  • Leverage the promotional spend budget to deliver the best ROI

Build Online brand experience:

  • Ensure a flawless experience (content, service, interaction) through all owned ( and other marketplaces.
  • Ensure Dyson digital media campaigns support the launch and initiative calendar as agreed with marketing, sales and PR to best drive awareness, perception, traffic and sales as targeted
  • Ensure regular reporting and instil a data-driven approach in the team
  • Strengthen “why” value proposition through differentiated e-commerce strategies
  • Use advanced content strategies, targeting technologies and analytics to deliver personalised experiences across target audiences
  • Coordinate the Digital Analyst to report on performance, insights and optimisations on a periodic basis to all levels of the organisation

Global and Team Collaboration

  • Act as a key liaison between Dyson HQ and Dyson India to leverage group practice and develop bespoke approaches where necessary
  • Build, develop and promote a strong ecommerce and digital marketing team. Inspire, lead and motivate the team through regular feedback, 1:1’s, PDP’s and objectives
  • Collaborate with corporate IT and digital as well as other cross-functional teams to deliver next generation capabilities and roadmap for
  • Partner with category teams to ensure integrated plan across paid, owned and earned media
  • Ensure close collaboration on campaigns, paid, earned and social media strategies to deliver seamless experience across all product categories
  • Collaborate with Legal to ensure compliance with applicable laws and regulations, and ensure Dyson continues to be a responsible corporate citizen
  • Ensure the team tie into other teams within and outside Dyson India to ensure the best thinking in the best way possible

About You

MBA with 12-15 years hands on sales experience across online/digital/offline channels

Experience within digital sales across Luxury, consumer electronics, technology or consumer goods industry preferable

Knowledge of digital tools & tech such as Google Analytics is preferred

High on commercial as well as strategic orientation

Strong people leadership; builds capability and coaches team members

High level of communication skills both verbal and written

Well-developed interpersonal and relationship skills

Enjoys a dynamic, fast-paced team environment; prepare to roll up sleeves. Must have a high growth mindset

Energetic, engaging and solutioning approach

Highest levels of integrity, honesty and excellence

Benefits: As per market standards


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.