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Head of E-Commerce


Switzerland - Zurich Office

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 14,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

Since 1998 Dyson has been in the Swiss market. Over 50 people are responsible for the marketing and selling of all our Dyson products.

About the role

This role is based in Zurich, Switzerland and will be hired for January 2022.


Set the market vision for E-Commerce sales and experiences through both existing and new channels. 

  • Be a visible and inspiring figurehead, hungry to lead the change to bring E-commerce customer opportunities to life; build and maintain the interest, confidence and momentum that rapidly boosts the range and effectiveness of e-commerce channels.

  • Define the long-term strategy to build a sustainable e-commerce business, based on local ecommerce market dynamics and Dyson Group principles, for both Direct and Indirect online channels. 

  • Create clear strategic plans that take full advantage of e-commerce market opportunities while increasing overall market profitability and protecting the Dyson brand

Develop and drive performance of E-Commerce channels – Direct-to-consumer channels ( webshop, marketplaces) and Indirect channels (pureplayers)

  • Take accountability for the P&L for E-commerce – Direct and Indirect e-commerce channels

  • Own, drive and track the relevant targets, including overall performance and planned sales volumes, revenue, GM and profit.

  • Drive operational excellence in site developments, order fulfillment and change request management in order to support sales growth in e-commerce business as well as ensuring business opportunities by developing new online business channels and platforms.

  • Initiate implementing and developing all e-commerce business related systems 

  • Review security standard to provide safe and stable online commerce experiences to consumers as well as to meet the local market’s required standard

  • Lead system security and stability including backend infrastructure and frontend webpage through excellent e-commerce operations

Contribute to the strategy to significantly grow the market’s percentage of direct business in both the immediate and longer term, through driving the growth of the direct e-commerce channels

  • Implement global strategy for the development and management of direct business in Switzerland. 

  • Drive first class execution of direct strategies and activities across the wide range of customer touchpoints e.g. Dyson website and e-commerce marketplace, develop new business opportunities

  • Develop strive for best-in-class service (delivery, UX, content, reviews), manage business planning (product ranges, volumes, turnover) and plan monthly activation calendar.

  • Provide the strong and broad based, cross-functional leadership necessary to assure participation, collaboration and consistent delivery of the agreed direct e-commerce strategies by the range of ‘matrixed’ customer facing functions, e.g.,

  • Logistics and Supply chain
  • Customer Service 
  • Marketing
  • Media

Build the team and capabilities needed to set E-commerce up for future success

  • Manage, develop and motivate e-commerce sales team

  • Lead in continuous review and development of capabilities required to continue the expansion of e-commerce and deliver the long-term growth.

  • Member of Dyson Switzerland executive leadership team, managing and leading the local Swiss Dyson business.

About you

  • More than 5 years’ experience in E-Commerce or Sales, ideally in premium branded products/retail

  • Passion for E-Commerce and relevant market knowledge

  • Strong negotiation skills

  • Proactivity, ability to quickly adapt into a new organization and high energy level

  • Hands-on mentality, dynamic and collaborative personality, interest of working in a fast paced and continuously changing environment

  • Creative & Entrepreneurial

  • Sees ambiguity as opportunity

  • Entrepreneurial spirit and results driven

  • Fluent in German and English, French is a plus

  • Driven by a desire to win and for continuous improvement

  • Strong team player, approachable and supportive


  • 25 days holiday

  • Possibility to work from home

  • Company car

  • Attractive Pension scheme

  • Company bonus scheme

  • 24/7 accident insurance

  • Relaxed dress-code

  • Discount on Dyson machines and Corporate Benefits

  • Fruits, coffee, tea, water


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 31 October 2021