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Head of eCommerce Analytics


Data Analysis
United Kingdom - Malmesbury Office

About us

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.  We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

Joining our Commercial Analytics & Insights Team, you will discover an entrepreneurial spirit that is motivated by delivering commercially beneficial data insights that will underpin our direct-to-consumer goals. The forming of this highly collaborative team in 2022 has created various new high-profile opportunities where you will work at speed to have an impact on our results.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other, five days a week. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the role

Reporting into the Director of Commercial Analytics, you will be accountable for the eCommerce Analytics that measure and optimise the performance of Dyson’s global media budget and Direct to Consumer business.

Trading in 29 markets around the world, eCommerce is at the heart of Dyson’s business. This is a multi-billion-pound business unit with significant double-digit growth. You’ll continue this growth trajectory – leading from the front to further embed Dyson’s ‘behave like a retailer’ trading culture.

We’ve built a world-class, near real-time analytics environment with Direct Data Studios in multiple territories and Looker-based BI suites – the Direct Control Tower and Media Reporting Suite. You’ll build on those data foundations by supporting the data consolidation strategy to break down the data silos to enable pioneering, omnichannel, end-to-end personalisation.

Working with colleagues in Group, Market & COEs, you’ll play a pivotal role in building working relationships to gain a deep understanding of the e-Commerce-related data and visualisation requirements needed to meet the business’s ambitious growth targets. Responsibilities will span across attribution, report development & automation, insights, optimisation, and forecasting.

Success in this role requires excellent analytical thinking and communication skills, an ability to summarise results and present recommendations to business partners, project management skills, and a passion for continuous improvement. You will also manage a small team of analysts that is expected to grow to meet the needs of the business.


About you

-          At least five years’ experience in eCommerce analytics with an ability to thrive in a fast-paced, constantly evolving trading environment

-          Detailed experience with web analytics tools (such as Adobe Analytics, GA4) and marketing data technologies (e.g., Ads Data Hub, Facebook attribution tool)

-          Experience of Google Big Query, SQL and Tableau or Looker

-          Knowledge in analytics disciplines an advantage (e.g. marketplaces like eBay, TMall, and Rakuten, social shopping, live shopping, pricing, digital shelf, last-mile delivery, payments, physical retail)

-          CMP experience a benefit

-          Solution-oriented, focussed on improvement opportunities and confident to voice recommendations



-          Performance-related bonus scheme

-          Competitive pension scheme

-          Life assurance and income protection

-          Discounts on Dyson machines and retail discounts

-          Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)


-          27 days’ holiday (plus bank holidays)

-          Free on-site lunches, fruit, and hot drinks

-          Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)

-          Electric vehicle salary sacrifice scheme

-          Ability to purchase additional holiday


-          Private medical insurance and dental insurance

-          Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.