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Head of Marketing Analytics

Summary

Salary
Competitive
Team
Data Analysis
Location
United Kingdom - Malmesbury Office

About Us

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.  We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

Joining our Commercial Analytics & Insights Team, you will discover an entrepreneurial spirit that is motivated by delivering commercially beneficial data insights that will underpin our direct-to-consumer goals. The forming of this highly collaborative team in 2022 has created various new high-profile opportunities where you will work at speed to have an impact on our results.


About the role

Reporting into the Director of Commercial Analytics, you will be accountable for the media analytics that measure and optimise the performance of Dyson’s global media budget.


Working with colleagues in Group, Market & COEs, you’ll play a pivotal role in building working relationships with key stakeholders to gain a deep understanding of the media-related data and visualisation requirements needed to meet the business’s ambitious growth targets. Responsibilities will span across attribution, report development & automation, insights, optimization, and forecasting. You will manage a small team of analysts that is expected to grow to meet the needs of the business.


You will lead the development of marketing analytics into a powerhouse resource for supporting the growth of Dyson – working across Group, COE and Market functions. Becoming a primary stakeholder with our media agency and their in-house analytics function you will ensure intelligence is shared and performance is at the heart of all our media investment decisions. You will also be:

  • Contributing to and advocating Dyson’s annual media strategy utilising Brand and Sales Analytics, Digital Attribution and Test & Learn combined with audience reach intelligence and competitive context

  • Ensuring statistically robust analysis is in place and providing recommendations to maximise the impact of our £600m+ annual media investment

  • Managing competitor media intelligence and understand implication of SOV on market share

  • Providing agile scenario support, reacting to emerging challenges and opportunities

  • Creating clear and actionable insights with ‘so what’ implications that will directly shape future campaigns

  • Owning core Media Analytics systems including the Media Reporting Suite

  • Accountable for quality and reliability of these systems including both data and standardised visualisations. Own the alignment of KPIs and standardisation of visualisations

  • Collaborating on the delivery of a data consolidation strategy to break down the Commercial data siloes; thereby facilitating omni-directional, end-to-end personalisation and optimisation at scale

  • The go-to contact for media data and visualisation 

  • Interacting with and influencing decision-making of Executives, MDs, Directors, Heads of Department and our media agency to ensure timely and accurate dissemination of the insights

  • Championing and driving the reputation of the capability and your team across Dyson


About you

Success in this role requires excellent analytical thinking and communication skills, an ability to summarize results and present recommendations to business partners, project management skills and a passion for continuous improvement.

  • 4-5 years of experience in marketing analytics, ideally in different areas, including user growth analytics

  • Strong knowledge of marketing data technologies (e.g. Ads Data Hub, Facebook attribution tool)

  • In-depth experience of Google Big Query, SQL and Tableau or Looker

  • Detailed experience with web analytics tools (such as Adobe or GA360), and registered owner data assets.

  • Solution oriented, focused on improvement opportunities and confident to voice recommendations

  • DMP / CMP experience a benefit


Benefits

Financial

  • Performance related bonus scheme

  • Competitive pension scheme

  • Life assurance and income protection

  • Discounts on Dyson machines and retail discounts

  • Free bus travel to and from campus (from Bristol, Chippenham and Swindon)

Lifestyle

  • 27 days’ holiday (plus bank holidays)

  • Free on-site lunches, fruit and hot drinks

  • Free on-site sports centre, gym, hair-salon, lifestyle assist (concierge)

  • Electric vehicle salary sacrifice scheme

  • Ability to purchase additional holiday

Health

  • Private medical insurance and dental insurance

  • Employee assistance programme, digital GP, prescription service, fertility treatment support


#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.