- United Kingdom - London Oxford Street Demo Store
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
About the role
As the Head of Marketing Beauty for GB&I you will be responsible for leading Dyson’s growth category across the markets- defining the long-term category ambition and bringing this to life in channels and in year. Dyson revolutionised hair care with the launch of the Dyson Supersonic hairdryer in 2016. Since then, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types. Dyson have committed half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio.
We are seeking a high growth mindset leader, someone who is brave and audacious in their thought leadership to set the long-term transformational vision to unlock and match the business ambition for scale, whilst being commercially astute to deliver the transactional in-year business requirements.
The role will require regular travels to Dyson Bristol office (2 days per week)
Leadership of the Beauty business strategy and key projects
Insight led 2–3-year category strategy setting, incorporating a strong understanding and knowledge of data gathering, industry insights and market forecasting.
Act as the business champion for the category, to ensure everyone is clear on the category vision, jobs to be done and activation plans.
Lead and manage monthly Business Reviews with the Executive team, to ensure key risks and opportunities for each category is highlighted with relevant solutions for support and decision from the business to be made.
Work with the group commercial teams to ensure clear market requirements and plans are briefed to unlock commercial success.
Development of Beauty Go-To Market Model
In partnership with global and regional teams, develop overall communications strategy for the categories, considering Dyson full brand proposition and voice what makes Dyson different to our competitors. Plan how this cascade across each channel to show clear brand differentiation and superiority.
Lead holistic planning across paid, owned and earned with a focus on audience and cultural lead approach.
Inspire a passion for Dyson technology internally and externally. Build thought leadership with global and regional stakeholders to get required resource support.
Devise with the Head of Communications a strong ambassador, influencer and community approach to drive brand advocacy and credentialing.
Work with the Head of Retention to grasp and understand the Dyson owner database to unlock sources of growth via re-purchase, multi-product purchase and increase overall loyalty.
Working with Head of Media to drive a new media model approach, unlocking new impactful channels.
Channel and Retail Strategy
Build with the Head of Sales the future retail and channel strategy for Beauty, including new retail development and experiences.
Partner with sales, e-commerce, retail, and events to define a clear channel and experience strategy that will set Dyson apart.
Defining, in collaboration with e-commerce, a compelling DTC proposition and experience that will provide excellent experience for Dyson owners.
Ownership of the P&L
Partnering with x-functional business partners and finance to ensure that all spend levers within the categories Cost of Acquisition is sufficient, the right shape and driving towards the right objectives.
Partnering with the “Head of Media” to ensure that the media agencies clearly translate the category vision into media strategy and plans.
Product ranging & forecasting
Accountable for the overall strategic ranging of the category in the market ensuring the most impactful range to drive market ambition.
Responsible for building the ranging principles, hierarchy, and model for the category.
Partner with the e-commerce and retail leads to build strong ranging proposals that support strong channel and retailer joint business plans.
Empower team members to keep close track of forecasting and stock levels to ensure strategic launches and business as usual is completely de-risked.
Build, develop and promote an effective team
Inspire a passion for our product within the team. Ensure consumer insight is a key behaviour within all team members.
Inspire, lead, and motivate team through regular feedback, 121s, objectives and career planning.
Manage processes to ensure that the team is as effective as possible to meet business goals.
Partner with the Marketing Director to develop talent and succession plans to ensure that the organisation is future fit.
At least 8-10 year’s experience, with extensive category management achievements at a leadership level, within beauty and haircare industries.
Experience in Beauty category is essential
Proven experience in building relationships and influence with Beauty retailers.
Experience in unlocking growth through efficiencies and storytelling.
Strong senior team leadership experience with proven knowledge in talent and people management
Knowledge and experience of working with both direct and third-party retailers.
An excellent communicator, collaborator, influencer, and stakeholder manager with an ability to influence at all levels.
Energetic, engaging, positive, tenacious, results driver, a self-starter, naturally curious, entrepreneurial, commercially and financially astute, strategic and analytical, assertive, decisive, an eye for detail.
Comfortable with complexity, ambiguity, and change.
Performance related bonus scheme
Competitive pension scheme
Discounts on Dyson machines and retail discounts
27 days’ holiday (plus bank holidays)
Free on-site lunches, fruit, and hot drinks
Electric vehicle salary sacrifice scheme
Ability to purchase additional holiday
Private medical insurance and dental insurance
Employee assistance programme, digital GP, prescription service, fertility treatment support
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.