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Head of Marketing

Summary

Salary
Competitive
Team
Marketing
Location
Switzerland - Zurich Office

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 13,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

Since 1998 Dyson has been in the Swiss market. Over 50 people are responsible for the marketing and selling of all our Dyson products.

About the role

The Head of Marketing will be accountable for the development of the marketing, media and brand portfolio strategy, within the context of the Swiss growth plans and Dyson’s global marketing ambitions. This role leads a local Marketing team, is reporting directly into the Country Manager and is a key member of the market leadership team. 

Accountabilities

  • Responsibility for the marketing, media and brand portfolio strategy for the Swiss business while managing the marketing budget effectively

  • Develop an advertising/media strategy for the key B2C and B2B categories and ensure consistent execution of all key equity elements across materials and channels

  • Adapt and implement European designed campaigns and activities to local needs based on sell-out plans that will result in sustainable and profitable growth

  • Contribute to Dyson's market presence in physical retail and bring it to a next level

  • Lead, develop, coach and motivate a diverse team of marketing people so that it is capable of delivering excellent and “best in class” results. Drive commercial awareness within the team and the whole organization

  • Conduct rigorous business, consumer and competitive analysis

  • Work closely as a sparring partner with local business units (Sales, Direct, Finance, PR, Operations) and with International Marketing

About you

  • Degree educated with a min. of 8 years marketing experience in a high performing environment including strategy development, consumer insight generation, brand positioning and delivery of successful brand execution plans in the consumer goods industry

  • Expert understanding of commercial awareness and decision making based on sales targets

  • Track record of leading, developing and motivating a team of marketers, creating an environment in which the norms are challenged and where there is a real desire to deliver consistent high performance

  • Strong interpersonal skills – excellent global team play, communication and influencing skills with the ability to balance the various individual interests of all stakeholders (Local/Regional/Global Senior Management and other functions)

  • Self-starter with a high energy level who enjoys working in an autonomous way, demonstrating energy and passion, breakthrough thinking, developing new opportunities

  • Experience in working effectively in a diverse, matrix organization demonstrating the ability to deal with ambiguity and complexity across the organization

  • Fluent in English and German, French is a plus

Benefits

  • 25 days holiday

  • Possibility to work from home

  • Attractive Pension scheme

  • Company bonus scheme

  • 24/7 accident insurance

  • Relaxed dress-code

  • Discount on Dyson machines and Corporate Benefits

  • Fruits, coffee, tea, water

#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.