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Head of Retail, GB&I (IO)


United Kingdom - London Oxford Street Demo Store

About us  

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience.  

About the role 

As our Head of Retail, you will: 

  • Lead and manage retail execution and sales growth across the country through key third-party retail customers. 
  • Oversee direct team and indirect teams, ensuring alignment with the retail strategy. 
  • Develop and implement strategies to drive in-store excellence and selective distribution monitoring. 
  • Collaborate with stakeholders to create and execute distribution, training, and demonstration strategies. 
  • Analyze national sales data, market trends, and competitor information to identify sales opportunities and challenges. 
  • Develop and lead short and long-term initiatives to enhance retail presence and add value to partnerships. 
  • Manage budget allocation and resource planning for the retail field sales function. 
  • Lead by example as an active member of the Retail Sales Leadership Team, providing updates and aligning on critical decisions. 
  • Set measurable targets, provide continuous feedback, and drive performance management approaches to foster a high-performing culture. 
  • Stay adaptable and open-minded to change in the ever-evolving retail landscape. 

About you 

To succeed in the role, we expect you to have: 

  • Proven leadership experience, with the ability to lead and inspire teams effectively. 
  • Excellent public speaking and presentation skills to engage and influence stakeholders. 
  • Advanced proficiency in English, with strong communication skills both verbal and written. 
  • Strong negotiation skills and strategic thinking to drive business outcomes. 
  • Open-mindedness and adaptability to navigate complex retail challenges. 
  • Financial acumen and experience in budget control and forecasting. 
  • Analytical mindset, capable of interpreting sales data and market trends to inform decision-making. 
  • Experience in the beauty industry is preferred. 
  • Ability to influence at a senior level and build strong relationships with key stakeholders. 
  • Willingness to travel and engage in overnight stays as required by the role.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.