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Head of Retail Sales - NZ


New Zealand - Auckland Office

About Us

Dyson is a global technology enterprise. We solve the problems that others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience. This builds our reputation and enables the team to deliver solid long-term sales strategies and plans, while recognising and taking advantage of shorter-term opportunities.

In a constantly changing marketplace we sell Dyson technology across the world to leading retailers. We combine global strategy, local market knowledge with the right trading terms to present Dyson in the best possible way. It requires managing multiple networks of Dyson people and overseeing many different retail areas – from in store fixtures to online activation. It takes ownership, courage and tough negotiations. Being constantly driven to see clearer solutions and drive better sales.

About the Role

Our Head of Retail Sales manages the Dyson NZ sales & activation team to ensure the team is effectively managing volume through to gross margin and how we show up across the retail landscape.

The core component of this role is to grow Dyson sales volume, revenue, gross margin and market share in consumer products in New Zealand.

Main responsibilities include but not limited to:-

  • Lead annual Joint Business Plans (JBP) with top customers

  • Negotiate annual terms and strategic commercial agreements

  • Leading partner relationships to drive win/win outcomes for retailer and Dyson

  • Deliver game changing initiatives that will transform categories and constantly challenge our thinking to find growth

  • Ensure Dyson brand is represented to our standard through the line and collaborate with the sales and marketing team in Australia to learn and adopt best practice to the NZ market

  • Deliver annual sales volumes to plan and drive effective channel strategies that optimise retail opportunities and Dyson profitably in line with ANZ goals

  • Deliver monthly sales volumes and communicating to the leadership team and wider business any changes to budget, target or LE

  • Conduct regular meetings with key contacts within the trade to ensure retail partners joint business plans are on track

  • Annual top to top meetings between Dyson senior personnel and key NZ retail partners

  • Lead account team strategy for all major trading agreements and subsequent negotiations with NZ retail partners; driving defensible trading strategies

  • Champion and deliver key retail initiatives both within Dyson and with the retailer

  • Work effectively with key functions in Dyson to promote the market sales objectives

  • Build, develop and promote an effective sales team

  • First class execution of Dyson plans with NZ retailers

  • Take the fight for product leadership to competitors and exploit fully our technological advantages

About You

To be successful in this role, you will be decisive and an outstanding influencer, a self-starter who sees things to completion and energetic in your approach with an entrepreneurial flair. You will be able to demonstrate excellent team leadership skills, possess financial and logistical knowledge and be a strong tam player; capable of building and motivating teams. You have methodical business planning capabilities and a high level of communication skills both written and verbal.

Previous skills & experience:-

  • Bachelors Degree

  • Solid experience of working in a high performing sales team in consumer goods

  • Strong experience negotiating with retailers

  • Led an effective sales team

  • Strong commercial sales and marketing experience is desirable

  • Proven delivery of sales results

  • Analytical minded and confident when working with KPI´s and trackers

  • Expert understanding of the Beauty market desirable


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.