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Key Account Manager B2B


Business Development
Spain - Madrid Office

About Dyson

Dyson began fifteen years ago with James Dyson and a handful of engineers questioning everyday products, thinking differently and making them better. We are now the world's number one vacuum cleaner manufacturer in the UK, US, Tokyo, Western Europe and Australasia.  

Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. 

About the role 


Our Sales team will epitomise the entrepreneurial spirit that has defined Dyson since day one: ambitious, commercially savvy, and strategically agile. We work with some of the world’s biggest companies, driving innovative ways to put our technology into more locations to enhance both their customers and their employees.  It requires managing multiple networks of Dyson people.  It takes ownership, courage and tough negotiations. Being constantly driven to see clearer solutions and drive better sales. 


The  Workplace KAM will specifically focus on selling into Workplaces and Construction/Property-Facility management, and Arquitects & Designers engagement. With a laser focus on Dyson Airblade Premium Technology being their solution of choice.  Also, in this sector there will be a focus on Clean Air and how Dyson purification can improve Air Quality within these spaces.  Other opportunities will definitely arise for our other products so a true cross category experience is possible in this sector for our customers and theirs alike.  For a lot of people this could be their first interaction with Dyson Technology so it’s important that we ensure we provide a “perfect serve” of this product and all our technologies. 




Deliver GM sales targets and volume  

  • Develop an annual business vertical plan that sets out the key strategic aims for Dyson and the vertical 

  • Agree, update, communicate and administer all areas of the vertical plan   

  • Manage a marketing budget in line with forecasts and promotional activity for the sector 

  • Deliver an accurate twelve month rolling forecast that accounts for; sales trends & seasonality.  

  • Use of CRM system to forecast and deliver against set targets for the sector. 


Deliver compelling, well thought through and inspiring presentations to our customers 

  • Construct bespoke “Customer winning proposals” to solve the problems they currently have. 

  • Hold regular face to face meetings with Key customers within this vertical 

  • Organise and deliver quarterly vertical reviews between senior personnel at Dyson and key customers 

  • Work with internal departments to drive through agreed customer initiatives. 


Manage all areas of the Customer/Dyson partnership 

  • Effectively manage a network of contacts within Dyson and the customer across different functions to ensure that accounts are set up and managed and orders placed/delivered correctly. 


Manage Terms and Negotiations  

  • Align the organisation to your sector and negotiation objectives 

  • Communicate and deliver against an agreed timetable 

  • Ability to construct/seek support for potential Global opportunities within the sector 


Your profile

  • Strong new specification sales experience for a high profile brand 

  • Proven delivery of sales targets and large projects 

  • Worked with and contributed to a high performing sales team 

  • Has been exposed to senior/board room level negotiations 

  • Evidence of forecasting across multiple products 

  • Level of financial acumen and commercial awareness 

  • Working knowledge of the construction and specification industry 

  • Strategic planning capability 

  • High level of communication skills both verbal and written 

  • Excellent relationship builder 

  • Influencing and negotiation skills 

  • Excellent personal and business presentation skills 

  • Strong team player capable of motivating diverse teams 

  • Financial acumen 

  • Competent people manager 

  • Self-starter who sees things to completion 

  • Entrepreneurial flair 

  • Energetic, engaging and positive approach 

  • Calm, logical, comfortable with all levels 

  • Results driven 

  • Passionate 

  • Strong leadership ability 



  • Discretionary bonus

  • Health insurance

  • Life insurance

  • 23 Working days holiday 

  • Lunch voucher

  • Free coffee and tea + free fruits

Please submit your application in English.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.