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Key Account Manager


United Kingdom - Malmesbury Office

About Us

  • As the Key Account Manager you will lead on a high profile account ensuring there is outstanding execution and sales growth. Commercially focused, you will use your negotiation and influencing skills to develop a strategic annual account plan that sets out the key objectives for DYSON and the retailer with ongoing planning of up to three years.
  • As our product portfolio expands, our retail landscape must transform in order to deliver the vision of our DYSON’s ambitions growth targets. You will set the strategic vision and outline clear objectives that will deliver high value growth and strong return on investment for DYSON Sales.

About The Role

  • Deliver a vision and strategy to drive transformational growth on your retailer account
  • Anticipate on changes in the retail landscape, shopper behaviour or competitors and develop a 360-degree business plan to ensure future profitable growth
  • Collaborate closely with other functions such as commercial, finance, operations and group functions to align your retailer plan with other departments
  • Deliver sales and profitability targets
  • Deliver sales and gross margin targets in line with budget
  • Agree, update, communicate and administer all areas of the promotional planning cycle
  • Deliver an accurate twelve-month rolling forecast that accounts for sales trends, promotions, seasonality, distribution changes, NPD and product exits
  • Manage a promotional budget in line with forecasts and retail activity plan
  • Understand retailer profitability through the regular use of a retained margin tracker
  • Align the organization to your account and negotiation objectives, with an agreed timeline of deliverables

About You

  • Achieve the highest standards of execution for the DYSON brand online and in stores in line with Selective Distribution agreement
  • Maximize shopper and consumer understanding through effective category management
  • Communicate retail activity plan to the field team and provide the field with the necessary tools to guarantee high levels of execution
  • Use data regularly from Salesforce to improve compliance and in store standards
  • Ensure that NPD roll out across the retailer is of a high standard
  • Work closely with retail activation team to identify best locations for DYSON fixtures and to ensure ROI
  • Responsibility to drive the ecommerce equation (traffic, conversion, AOV, sales) on the retailer website
  • Deliver compelling, well thought through and inspiring presentations to the retailer
  • Construct ‘Winning Customer proposals’ as part of the Customer Business Meeting Sequence
  • Hold regular face to face meetings with retailer commercial teams
  • Organise and deliver Quarterly Business Reviews between senior personnel at DYSON and retailer
  • Work with internal departments to drive through agreed customer initiatives.
  • Align the organisation to your account and negotiation objectives, with an agreed timeline of deliverables


•    Performance related bonus 
•    Company paid Life Insurance 
•    Discounts on Dyson machines 
•    Competitive pension scheme 
•    27 days holiday plus statutory bank holidays 
•    Free on-site parking 
•    Subsidized café providing endless free coffee and tea, and a free lunch 
•    Private Medical insurance 
•    On-site gym

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Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.