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Lead Designer


China - Shanghai Office

Overview – department:

The Creative team in GCN CoE is Great China’s own internal creative team, whose work is mainly focused on digital & e-commerce related design, with additional film, print, OOH, PR & social contents. Currently it is composed with Creative Director, Creative Project Managers, Film Creatives, Film makers, Designers and Copywriters. It is a creative outpost of Dyson Group creative team, dedicates to Great China specific communication needs, whilst reporting back to Group through Creative Director to ensure maintenance of brand integrity and tone and manner are correctly implemented in the market. 

GCN CoE is working closely with Group digital team as well as China brand and digital marketing team and local trans-creation/design agencies.

Main Duties/Responsibilities:

  • Apply global assets to local channels in alignment with Dyson guidelines and global standards of excellence. Work closely with media team to understand the media landscape to maximise campaign performance.
  • Create new local content with relevance to Chinese consumers. Ensure all local asset requests are validated by a business case. New content should be insight driven, performance tracked & executed to global standards.
  • Ensure that work is always consistent with Dyson brand values, tone and messaging.
  • Presenting work to brief owners and stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
  • Working alongside producer to shoot localised versions of imagery and video 
  • Working with and overseeing external agencies, directors and production houses to ensure delivery of high quality, Dyson level execution.
  • Attending and overseeing film shoots and content productions

Experience Required: 

  • Demonstrable experience of adapting and creating content for a brand while following guidelines.
  • Understanding of composing shots, camera angles, lighting, and post-production (e.g colour grading, retouching, CGI/SFX)
  • Strong creative thinking, passionate about develop concepts and visuals.
  • Able to be hands on with visuals’ produce and putting together storyboard presentations. 
  • Professional design experience crafting high-quality solution within intense creative or agency environment.
  • Demonstrable experience of adapting and creating content for Dyson brand while following guidelines from online to offline channels.
  • Experience of working on campaigns which include various outputs: TVC, OOH, print, social film, digital assets, mini program, etc.
  • 7+ years’ experience in an interactive design.

Essential Skills / competencies:

  • Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and have good judgment as to what makes good Dyson communication and what doesn’t. 
  • Demonstrated high level expertise using computer design applications including Adobe Creative Suite. 
  • Ability to question a brief and highlight key creative challenges or opportunities.
  • Ability to work on multi-tasks, solve problems efficiently, and meet tight deadlines.
  • Ability to work both independently and cooperatively.
  • Keeps up to date with the latest trends and benchmarking across digital and advertising.
  • Written and verbal communication skills both in Mandarin and English.
  • Proficient English conversational skills (able to discuss and explain work)

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.