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Marketing Manager - Haircare

Summary

Salary
Competitive
Team
Marketing
Location
United States - Chicago Office

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office in Ann Arbor, Michigan. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country. 

About the role:

Looking for experienced marketing manager, who thrives in a high paced, dynamic environment, has passion for new technology and consumer products, and has skillset to implement the latest marketing strategies. 

The Marketing manager drives strategy and executes new product launches and category growth agenda including: positioning, competitive analysis, feature prioritization, marketing campaigns, promotions, retail partner sell-in and marketing programs, helping to shape the category and help it grow.  Working with a cross-functional team across Sales, Media, PR/Communications, Legal, Graphics, Retail Marketing, Training, and our Group Commercial team in the UK are essential. Representing the team with executive team and expertise in storytelling are crucial.  Experience with new product launches, managing categories, growth of new distribution channels, and campaign development and execution required.  Will managing others to ensure team growth, motivation, and output remain high.

Key Accountabilities:

  • Market category advocate, championing the category products and opportunity both internally and with our retailers and partners
  • Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes
  • Manage existing and new product launches
  • Work with sales in and sales out organization on product positioning, pricing, promotion, in-store execution, training, and events
  • Develop the channel plan, pricing, promotions, positioning and monitor budget and review ROI of media spend, working closely with media team and agency
  • Work with both market Center of Excellence and group/global counterparts on creative asset development for campaigns, launches, website creation, and content development
  • Develop, communicate and gain buy-in for the category strategy from stakeholders across the business (both Group and US), and ensure progress against the plan is well communicated
  • Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the category
  • Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
  • Provide annual market share targets and report on progress monthly
  • Forecast volume for new product introductions
  • Complete management of category P&L; deliver against goals and objectives

Category, Product Management:

  • Manage all aspects of bringing new products and technology to market to ensure successful launches
  • Be the internal champion for the product, for core Dyson technology and for Dyson brand values
  • Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Drive organizational training to ensure internal understanding and advocacy of the technology
  • Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success
  • Partner with Retail team to track and analyze in-market implementation
  • Evaluate ROI of marketing campaigns and adjust plans as necessary
  • Collaborate with colleagues across the market team (retail, media, sales, customer services and marketing) to maximize the impact the category/ product has on consumers and retailers.
  • Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Drive internal and external training to ensure understanding and advocacy of the technology and features across all channels
  • Partner with Retail team to develop instore POS and displays

Sales Partnership:

  • Work with commercial marketing team members and sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success
  • Manage escalated issues as they arise
  • Brainstorm new opportunities for increased sales that drive the brand

Budget Management:

  • Manage the category marketing budget on monthly basis
  • Partner with Finance to lead the annual marketing planning and budgeting process for assigned category
  • Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends
  • Negotiate partner programs and media content partnerships
  • Evaluate ROI of marketing campaigns and adjust plans as necessary

About you:

  • Minimum of 5 years of related experience with a Bachelor’s degree;; or 5-7 years of equivalent work experience in strategic brand marketing at a manager level.
  • Experience managing others
  • Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration
  • Experience with consumer products and/or retail required. Preference to Beauty.
  • A consumer technology / electronics background is strongly preferred but would be open to other experience such as health and CPG experience, specifically with an understanding of the premium / luxury market.
  • Beauty experience and professional salon knowledge is highly desired
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
  • Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.
  • Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound marketing plan.
  • Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions
  • Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
  • Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
  • Entrepreneurial spirit- must be able to deal with ambiguity and willing to take risks as needed.
  • Be passionate about the product- this person needs to be passionate about Dyson, technology and engineering.
  • Project management skills- this person must be able to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.
  • Ability to travel occasionally

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts

Health benefits:

  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer. #LI-DYSON


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.