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Marketing Manager - Portugal


Spain - Madrid Office

About Dyson

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

We push the boundaries of what others have defined as possible. Our approach starts with an engineering mindset and different thinking. Then we continuously refine our ideas – unwilling to compromise and driven by an obsession for finding a better way.

Dyson has big ambitions for the Spanish & Portuguese markets with aggressive growth & business model plans, with marketing at its centre. The planning and execution of world class marketing plans to reach more audiences with the right technology will be critical in delivering our stretching profit targets over the coming years.

About the role

The Marketing Manager will be accountable for all categories within Portugal. Reporting directly to the Iberia Head of Marketing, they will work closely with the local Iberian Category Managers to build and implement the strategies that deliver high category performance in terms of both profitability and brand reputation, short and long term growth. 

This role will work closely with a network of marketing colleagues based in Dyson’s global and local functions to help shape the right category plans to drive success in Spain. They will help to define and deliver the commercial strategy for their category, within the context of overall Spanish growth strategy and Dyson’s global category ambitions.

Key responsibilities

Work closely with local Category Manager to develop and deliver the commercial strategy.

  • The successful Category Manager will be responsible for analysing customer data and shopper insight in order to establish new opportunities across the categories.

  • Be the in-market category advocate, continuously championing its value and commercial potential for the market and the wider Dyson business; developing the ambition, energy, ideas and tools needed by the market’s marketing and sales teams to reach the best possible commercial outcomes from the product set.

  • Collaborate with peers and colleagues across the market team (retailer sales, direct sales, customer services, other marketing categories) to maximise the impact the category/products have on consumers and (online) retailers.

In collaboration with the Sales function, maximise the sales potential and profitability of existing products.

  • Develop deep understanding of the territory’s customer opportunity.

  • Analyse in-life product and campaign performance and implications for growth strategies.

  • Continuously review and re-set tactics as required.  

  • Open new business opportunities by taking a ‘business development’ approach where appropriate.

Develop business plans and marketing strategies for all NPD in the category.

  • Translate the Group commercial product/category strategy into local strategy; clarifying the approach to maximise own market’s opportunity within the context of global plans.

  • Deliver commercial launch plans, working in conjunction with Group Commercial teams and the global approach.

  • Develop the commercial elements of pre-launch ‘go to market’ plans and marketing strategies.

  • Ensure new products are launched successfully through effective leadership across the local market; manage teams to milestones and plan.

Alongside the Iberia Head of Marketing, operate as a member of the virtual global Dyson category and commercial teams.

  • Collaborate with the relevant Group and local Category teams and other key functions (e.g., Digital & Owner Experience, Retail and Events).

  • Provide feedback and insight to the Group category teams; participate in building Dyson’s understanding of commercial category opportunity.

About you

  • Experience of product or brand management i.e. simultaneous management of product marketing and communications (4-7 years).

  • Experience of bringing new products/categories to market requiring new frameworks to be established.

  • Experience working closely with and partnering with cross functional teams

  • Strong knowledge of traditional and digital media

  • High Spanish and English level (both written & oral) required.

  • Advanced Portuguese language understanding required

  • Strong written and verbal communication skills

  • Deep knowledge of Portuguese Market

  • Experience of 3 years as marketing manager for Portugal

  • Capable individual with the bandwidth to manage complex/multiple projects    

  • Ability to plan and deliver strategic initiatives

  • Marketing based analytical skills (financial, rate of sale, return on investment analysis)

  • The ability to use shopper / retail data and turn it in to meaningful insight

  • Articulate individual, able to communicate their vision and plans to others verbally and in writing

  • Nimble, creative thinker who is not afraid to challenge the status quo and to take smart risks

  • Visible passion for product


  • Competitive salary and bonus scheme

  • 23 days of Annual Leave

  • Meal Vouchers subsidized by Dyson

  • Flexible retribution option

  • Flexible Working time

  • Other benefits


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 05 October 2021