Marketing manager

Summary

Salary
PLN Confidential
Team
Marketing
Location
Warsaw - Poland

Description

This position will work collaboratively across marketing, PR, sales and finance to develop, execute and measure marketing plans and retailer merchandising.

Accountabilities

  • Plan, implement, oversee and monitor a number of marketing campaigns that’s going to propel brand awareness to the next level in the Polish market, ensuring that everything runs on-time, to the highest quality and on budget

  • Manage media plans and communication messaging across all touch points and audiences and report the effectiveness of communications activity to prove the benefit to the business

  • Drive commercial success by analyzing and understanding the market, consumer, influencers, competitors and retail customers

  • Collaborate with Marketing team to understand new product launches and help with development and language adaptation of ATL creative assets

  • Work closely with Digital Marketing team to deliver Digital campaign assets that drive relevant website traffic, leads and meet business goals

  • Strengthen Affiliates Marketing together with a Digital Marketing team

  • Lead and execute premium Dyson retail experiences at national retail accounts. This will include retail displays within Dyson Shop in Shops and secondary fixtures

  • Work with sales to understand needs for new fixtures to support new product launches

  • Manage the day-to-day relationship with our Sales teams to ensure specific customer requirements are met while preserving the Dyson brand identity and retail environment

  • Lead the preparation of briefs and work back schedules.              

  • Own the development and execution plan for retailer events: manage the strategic development and creative briefing of retailer events for select accounts, ensure the right tools / materials are developed to enable successful local market executions, determine efficiencies in current event materials and plans to maximize return on activity

  • Provide direction and support in execution of training and demonstration materials. Collaborate with Sales Out and training teams to understand needs of Dyson in-store Experts and store staff for training and demonstration across portfolio

  • In collaboration with graphics team, develop and present sell-in materials for new in-store displays

  • Liaise closely with the Dyson UK Head Office to ensure programs are meeting brand guidelines and vision.

  • Manage the project budgets by obtaining and comparing quotes, issuing PO’s and ensuring projects invoiced and paid based on monthly budget allocation.

  • Fulfill other duties if required. Relish the opportunities to pick up new activities that fall broadly in the purpose of the role. Fix things that you can see need fixing. Identify problems and find solutions

Skills

  • A dynamic, enthusiastic and collaborative professional who has a university degree and at least 3-4 years of marketing experience

  • Experience in working in international environment with premium brands preffered

  • Has a passion for retail marketing and preferably beauty industry

  • Ability to drive projects from concept through implementation, to analize results and provide strong rationale for recommendations

  • Manages time exceptionally well, plans and executes multiple projects, and balances priorities

  • Strong communication and presentation skills. Must have skill to influence others

  • Successfully builds and maintains relationships with internal and external stakeholders at all levels

  • Ability to think strategically with confidence and speed in execution

  • Works well in a fast-paced, entrepreneurial environment

  • Demonstrates a ‘can do’ / entrepreneurial attitude

  • Pays strong attention to detail and accuracy

Benefits

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also be invited to join a company bonus scheme, healthcare and subsidized sport activities. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 28 January 2019