Marketing Manager

About Us

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in countryside famous for the railway tunnels and bridges of Isambard Brunel, who revolutionised modern engineering. Our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).

The building is the heartbeat of Dyson. Over 1,500 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. From 2016, our HQ will begin doubling its footprint with an ambitious new expansion.

Overview

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

About the Role

• The role takes ownership of the development of the communications strategy for specific projects once the Senior Commercial Manager and Product Manager have set the targets to be achieved in the Define phase. Working closely with our media insights team and markets, the role is critical in ensuring that new products and campaigns are innovative, respond to consumer behaviour and are enablers for the category commercial goals.

• Commercial Managers are responsible for driving the communications strategy of specific projects.

• Within the Develop phases of projects (TS to SD) assess how we will market the product.

• Work closely with the New Product Communications team to ensure that our communication strategy is developed in alignment with the wider category, involving the category Integrated Campaign Director where appropriate.

• Where required test messaging in market to ensure it will succeed.

• Work closely with our external media agencies to ensure that media insights inform the strategy of the project and enable us to best market our products in market.

• Work closely with the Programme Manager to scope out the size of the campaign and the internal resource, time and cost required to succeed in market.

• Work closely with the Assistant Product Manager to ensure that product specification will enable us to take the strongest messages to market.

• Within the Design phase of projects (SD to OR) communicate the strategic direction of the project with markets and channel teams and approve a Statement of Work (SoW) with market teams that will take this strategic vision to market.

• Work closely with the New Product communications team to ensure that a project strategy is documented with clear and concise aims and objectives. Share work with market teams and incorporate media and local market insights into strategic thinking.

• Work closely with the Programme Management team to ensure that decisions are made at the right time and projects follow the correct process and governance framework.

• Document strategic thinking into a clear project brief and share this with channel teams and the Integrated Campaign team during channel immersion to ensure that they are suitably equipped to bring the project to life.

• Review and approve a SoW from channel teams. The Commercial Manger is responsible for sharing this with internal (Senior Commercial Manager, Integrated Campaign Director) and external (markets) stakeholders to ensure that everyone is aligned on what will be delivered for launch.

• Within the Deliver phase of projects (post-OR), the Commercial Manager is responsible for reviewing and approving content.

• Accountable for ensuring all project campaign materials are aligned to the project strategy.

• Accountable for ensuring markets are aligned with the SoW and for negotiating with markets regarding additions/changes to the SoW – including the Project Manager where changes are considered.

• Responsible for signing off the Project Campaign kit.

• Coach the Commercial Executive on how and why the deliverables from channel teams align to the project strategy and how this can deliver success to markets.

About You

• Demonstrable experience in a role within a business that sells direct to consumers and through third party

• Interpersonal skills and ability to build trusting relationship with local counterparts is imperative

• Passionate about floorcare, staying up to date with latest developments

• Commercial awareness, experience building business cases to show value of new project initiatives to multiple stakeholders

• Self-starter with lots of initiative

• Good communication skills, both written & verbal

• Digital media understanding

• Local market experience or understanding

• Strong technical capability, experience briefing development and creative teams

Benefits

• 27 days holiday (plus statutory bank holidays )

• Pension scheme 

• Performance related bonus 

• Life assurance 

• Sports centre 

• Free on-site parking

• Free lunches and hot drinks

• Discounts on Dyson machines

• Free Hair Salon

• Concierge service

• Electric vehicle lease scheme

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.