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Marketing Manager


United States - Chicago Office

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country. 

About the role:

A Marketing Manager with Dyson is a fully dedicated business leader, shaping the future of the Dyson business in the US market. As a Marketing leader, taking part in a complete marketing experience while leading every facet of a product or a project’s journey including: positioning, competitive analysis, feature prioritization and external communications, helping to shape the brand and help it grow. Working with a cross-functional team across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Commercial team in the UK and more are essential. Involvement in a highly competitive market, executing strategies from beginning to end are imperative. The role’s major function is to help facilitate our category launches from conception through execution here in the US and supporting the Category Director and category team.   

Main accountabilities and supporting activities:

Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes

  • Develop innovative and non-traditional ways to go to market to support brand objectives
  • Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels; work with Category Director to manage media plan for category
  • Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
  • Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
  • Provide annual market share targets and report on progress monthly
  • Management of category P&L; deliver against goals and objectives

Manage all aspects of bringing new campaigns to market to ensure successful launches 

  • Be the internal champion for the product
  • Develop the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with media team and agency
  • Work with both market Center of Excellence and group/global counterparts on creative asset development for campaigns, launches, website creation, and content development
  • Evaluate ROI of marketing campaigns and adjust plans as necessary
  • Partner with direct to consumer channel execution of category vision and strategy within the .com space.

Own and drive the category against budget

  • Support the annual marketing planning and budgeting process for assigned category
  • Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends

Fulfill other duties as required

  • Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
  • Fix things that need fixing
  • Identify problems and find solutions


About you:

  • Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or 5-7 years of equivalent work experience in strategic brand marketing at a manager level and experience with consumer products (hard goods) and/or retail required
  • Technology, home or luxury brand background is strongly preferred 
  • Experience managing media budget required.
  • Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
  • Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.
  • Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests. 
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
  • Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.
  • Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts

Health benefits:

  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.