- Australia - Sydney Barangaroo Office
The media team is responsible for all channels in terms of paid and stack application across our tech stack to ensure that we utilise all opportunities from both within and cross category. Audience definition, creative testing, performance media and social play a crucial part to ensure perfect shopper and owner experience across our digital touchpoints. The team works closely with the local Commercial Managers and E-Commerce to manage the digital funnel in an efficient way to reach our business objectives.
Purpose of the role:
As a Media Activation Manager, you will be responsible for all paid media activity for one or more product categories. While creating media plans in collaboration with our media agency you will ensure that brand KPIs are achieved while hitting our ecommerce targets in a cost-efficient way. Next to a close collaboration with our media agency, marketing and ecommerce team you will be challenging ongoing performance based on data insights and look for new ways to increase the efficiency of our marketing activities.
As a Media Activation Manager, you will have the overview of both traditional and digital marketing activities and act as an essential connector between different departments, taking the project lead for dedicated campaigns.
You will be responsible for ensuring that enough shoppers are visiting dyson.com.au in order for the site to deliver against the monthly revenue target and will work closely with the Direct team and Marketing to ensure that every opportunity is maximised.
This is a newly created position on an initial 6 month fixed term contract with potential to extend/go permanent.
Main Responsibilities and Accountabilities
Using insights from digital platforms to power audience innovation and cross functional activation
Work with the advocacy lead to ensure that we are leveraging social listening insights from a category and a campaign perspective on a quarterly basis.
Work with our digital agency to ensure all insights from previous campaigns (both advertising and onsite) from an audience and a creative perspective are being collated.
Take ownership of packaging and sharing these with the wider business to ensure that we are learning as a business to maximise revenue/efficiency based on data insights
Own digital competitive insight tracking – work with partners (Google | Facebook etc.) to collate understanding of SOV, benchmarks vs. competitors and innovations opportunities etc.
Flawlessly plan your activations to ensure everything goes live seamlessly, we have a structured test and learn program that ensures we deliver consistent iteration, innovation and improvement
Follow the annual workflow plan – ensure that all parties are working to the correct timeframes to ensure all of your key campaigns / initiatives happen on time.
Own the digital strategy (+ support on the offline strategy) for your categories NPD launches – ensure that global guidelines are adapted to best fit ANZ requirements.
Work with direct and FAST to build out relevant GA audience segments to ensure that we are using the Google stack to its full potential.
Implement and optimise your media plans with military precision
Translate annual time plan into implementational timeline and ensure all parties follow
Contribute to the ambitious growth targets of the ANZ direct business. Be accountable for traffic, conversion and revenue targets for your respective channels and plans.
Support on-going development and implementation of feed-based retargeting strategy (DCO), integrating 3rd party API's to accelerate retargeting performance and build more comprehensive assets to target customers with the most relevant comms possible
Use historic data to set KPIs that deliver iterative improvement of all digital activity and work with Mindshare and FAST to deliver continued improvement of campaigns in flight
Building strong relationships with our internal counterparts, agencies and digital partners so Dyson ANZ is top of mind
Invest time with counterparts to ensure that they understand ANZ’s business priorities and goals work with them outside planned campaign activity to bring collaborate on projects that accelerate our understanding of our audiences and categories
Work with category counterparts to feed into IBP process – ensure relevant insights and opportunities are being shared and presented for consideration
Push for additional value, for Dyson ANZ to be considered for all suitable pilots, alphas and betas along with broader industry and category research projects both internal and with external parties
Tertiary qualification in Marketing
Demonstrated experience in Digital Marketing role, client side or agency
Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results
Solid knowledge of all digital marketing channels, tactics and their roles
Experience using digital analytics tools and Content Management Systems beneficial
Passionate about digital, always looking to learn the most cutting-edge methodologies in web marketing and in e-commerce.
Well organized with proficient time management skills and ability to prioritize and multitask with shifting priorities in a fast-paced environment.
Strong communication and presentation skills.
Energetic and self-starter, able to work as part of a team, but also work alone.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous and ongoing learning and development opportunities.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition.
You’ll have regular social activities to take part in and you’ll work with a fantastic team of people every day. Innovation is in our DNA and we are excited to adopt new ways of doing things differently, and better.
At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.