Media Activation Manager

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our ambition is to accelerate Dyson in the media space across Australia and New Zealand. To achieve this, we need to constantly innovate, interrogate, and improve and lead the way within our region and globally.  The media team is responsible for all paid media channels and work closely with Category, Indirect and eCommerce teams to exceed our business objectives.

About the Role

As a Beauty Media Activation Manager, you will be part of one of our fastest growing categories and play an integral role in driving the realisation of our ambitions.

You will be responsible for project managing our media campaigns and be the key contact for teams such as advocacy and paid search as well as creative.  You will also be the go-to for internal stakeholders such as direct and category leads as well as external stakeholders such as our agency partners.

You will assess and provide thought leadership regarding the strategies and media plans presented by our media agency and work closely with our wider ANZ media and category teams to ensure that brand KPIs are achieved while hitting our eCommerce and commercial targets in a cost-efficient way.

You will take the lead in asset creative briefing, copy writing, production and dispatch and, as the campaigns progress, you will challenge performance utilising regular reporting, proactive data insights and industry best practice.

Main responsibilities include but not limited to:-

• Lead project management for your category, ensuring that all parties are clear on required deliverables and working to the correct timeframes. You’ll foresee issues and escalate concerns early to ensure that a plan b can be deployed

• Feed into annual and quarterly category briefs (media, creative and influencer) to make sure learnings and innovation are first and foremost

• Own the digital and offline strategies for your category’s NPD launches – ensure that global guidelines are adapted to best fit ANZ requirements.  Push for mix of continuing innovation but not at the expense of insight from previous launches or best practice principles

• Ensure that the annual test and learn framework is adopted across your categories. Ensure all learnings are shared and understood so that they can be leveraged across the local and global business

• Utilise first and third-party data sources effectively and efficiently across all your campaigns Work with the media agency to continually push for innovation and updates to partners you need to see to the strategy based on your category needs

• Work with direct to build out relevant GA audience segments to ensure that we are using the Google stack to its full potential

• Translate annual time plan into implementational timeline and ensure all parties follow this.

• Be responsible for asset management across channels such as social and programmatic, which will include creative briefing, copywriting and production as well as asset and go live approval and dispatch

• Contribute to the ambitious growth targets of the ANZ direct business. Be accountable for traffic, conversion and revenue targets for your respective channels and plans

• Own, reconcile and manage all relevant BBI lines, ensure invoices are paid in a timely fashion

• Invest time with counterparts to ensure that they understand ANZ’s business priorities and goals, and work with them outside planned campaign activity to collaborate on projects that accelerate our understanding of our audiences and categories

• Work with category team to feed into IBP process – ensure relevant insights and opportunities are being shared and presented for consideration

• Own digital competitive insight tracking – work with partners (Google | Facebook etc.) to collate understanding of SOV, benchmarks vs. competitors and innovations opportunities etc

• Creative meaningful test and learn frameworks both within category but also across categories when appropriate to maximise revenue/efficiency

• Work with the advocacy lead to ensure that we are leveraging social listening insights from a category and a campaign perspective on a quarterly basis.  Insights from these channels should be powering copy, influencer content and channel selection, creative briefs etc

About You

You will be passionate about offline and online channels; always look to learn the most cutting-edge methodologies I web marketing and in eCommerce. You thrive in a fast-paced environment, with proficient time management skills and the ability to prioritise and multitask with shifting priorities.

Previous skills & experience:-

• Tertiary qualification in Marketing

• Demonstrated experience in online or offline marketing role, client side or agency

• Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results

• Solid knowledge of all media channels, tactics, and their role

• Experience using digital analytics tools and Content Management Systems is beneficial

• Creative asset management and copy writing experience preferred

• Advanced Microsoft Suite

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.