Summary
- Salary
- Competitive
- Team
- Media
- Location
- Germany - Cologne Office
About us
In this position, you will be on point for the full-funnel category media activities, developing and executing the deployment of the category media strategy and plans in Germany both online and offline. You will be the expert to provide guidance, advice and functional support to the relevant commercial category team on all media activity. Ultimately, you will attract, engage and delight consumers to drive measurable business impact, ensuring efficient and effective media strategies.
You will directly report to the Head of Media and provide functional support to business teams (category leaders, e-commerce team).
About the role
Own category media strategy
Working closely with the Head of Media and category lead to define end to end category media strategy across all channels: bring a strong point of view on the role of all media touchpoints to integrate into annual media strategy and campaign media guidelines
Develop and coordinate integrated Media Strategies for the category, building strong customer journeys through the funnel (audience understanding, audience mapping, media agency brief, recommendation to category leaders)
Be the internal expertise for all media activities relevant to the category: support Head of Media to develop media process, guidelines, KPIs, and share best practices. Support category on their budget planning.
Deliver integrated media plans for category
Manage media activities : from concept ideation to post-implementation analysis, including IMC process implementation and management, media plan approval
Coordinate Media production : follow-up on assets delivery to media partners, ensuring media partners’ approval,
Monitor all Media activities against set KPIs, daily track and optimize our strategy-planning-buying – messaging to ensure high level of efficiency and effectiveness, and deliver reporting / analysis through available media tools
Work closely with media agency
Become the touch point for our media agency on the category
Work with media agency day-to-day: responsible for category specific outputs, reporting, dash boarding
Give strong POV into Head of Media on media agency negotiation with publisher : challenge to get the most of our resource
Support on Media budget evaluation including financial reconciliations
About you
Ideally between 3-5 years of online & offline media business experience – strategy and planning
Previous media agency experience or intense collaboration with agencies is a plus
Advanced knowledge of the media landscape (now, new, next)
Fluent in written and spoken English, fluency in German is a plus
Highly-organized and collaborative cross-functionally with the ability to work quickly to deadlines in a fast-paced environment
Ability to manage multiple projects with competing timelines simultaneously
Strong ability to recommend strategic opportunities and innovation staying ahead of the trends, while keeping the operation impeccable, with a solid service mentality
Organized and process driven, great attention to details
Benefits
Company bonus scheme
Pension scheme
30 days holiday
Subsidized sport activities
Jobrad (Bicycle leasing)
Discounted Dyson machines
Corporate Benefits
EAP (Employee Assistant Programme)
Agile working
Fare Subsidy for local public transport or on-site parking
Relaxed dress code
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
