- China - Shanghai Office
Responsible for delivering media strategy and buying with a high cost-efficiency and communicate to improve Dyson’s awareness and consideration.
Do professional research on media industrial trend
Develop annual media strategy& planning according to campaign cadence
Develop campaign strategy for NPD, promotion and sustaining phase, including insights from industry/TA/competitor aspects and timeline, budget, KPI etc.
Expertise on media buying, including media resource package, programmatic& feeds ads, search/SEM/SEO and e-commercial resource etc.
Negotiate with agency and media with a high cost-efficiency performance
Monitor executive performance and adjust in process
Analyze data and review performance to summarize pros and cons
Cooperate with cross teams smoothly, such as Brand, PR, finance, procurement team etc.
Recognize Dyson enterprise culture and ambition Driven by the desire to win and for continuous improvement Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through. Problem solving, must be able to critically and actively analyze situations, spot issues, and present viable solutions. Intelligent, independent thinker, strong aptitude in analytical thinking, rational, and prompt. Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders.
Working experience, skills
Have a good communication and presentation in English Bachelor’s degree or above, relevant major (marketing, business and 3C industry) is preferred Over 3 years in a marketing leading company, or a 4A advertising agency.
English and Mandarin
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.