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Regional Experience Design Lead APAC

Summary

Salary
Competitive
Team
Creative
Location
Singapore - St James Power Station Headquarters

About Us

 

Our culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and our pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude. 

About The Role

As the APAC Senior User Experience Lead you'll be responsible for leading a multi-disciplinary Digital Demand team in APAC, consist of UX research, UX design and site optimisation., you’ll work closely with our Global Experience Design team and APAC Centre of Excellence to ensure Global assets are implemented correctly in online media that meet Dyson’s visual identity guidelines.  

 

You’ll be collaborating with brief owners, UX managers, project managers, internal creatives and external production partners to adapt and localise global assets or create new digital assets to meet the briefs you are given. Designing and concepting online interfaces that are optimised to suit the behaviours of the target audiences – whether it’s a product page or a full website, shaping the stories Dyson tells and the way in which it tells them. You will look for opportunities to expand our digital output recognizing that it’s not always all about making innovative changes - small optimisations can also have a big impact 

Regional & Practice Leadership 

  • Champion user-centered design principles within the organization, leverage data from user tests, analytics, and A/B tests to drive the design process, and to create experiences that meet user needs (while simultaneously addressing business goals). 

  • Present work to brief owners and stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments supported by local audience insights. 

  • Directly managing and coaching individual team members. 

  • Help to build, lead and manage a Digital Production team capable of design sprints and agile scrum processes (Digital Demand) 

  • Help to build and promote best practice in research and contribute to the larger UX team and UX hub 

  • Engaging with team initiatives, actively developing the team culture. 

 

Experience excellence 

  • Review digital work to ensure alignment with Dyson’s visual identity standards and that every stage of a user journey delivers the right message at the right time 

  • Work closely with UX managers and project managers to turn wireframes into intuitive and user-friendly interface designs for a range of devices with emphasis on mobile. 

  • On-going support for digital and direct asset creation and localization, including brand/category/product pages on owned digital space as well as e-retailer platforms, mobile pages, thematic e-commerce landing sites and promotional campaign pages. 

  • Document executions with site maps, interactive elements, UI asset libraries and user journeys. 

 

Data-driven Optimisation 

  • Optimising assets through real-time results tracking, A/B testing, focus groups, UAT processes, logic and task flows. 

  • Feedback UX/UI insights, trends and opportunities that are relevant to Dyson. Serve as a subject matter expert in design, optimisation & design research, and evangelize current trends and user centric approach 

  • Work closely with regional teams and Centre of Excellence functions to understand market nuances and ensure local implementation meets the direction and standard expected. 

 

About You

  • Confident with presenting ideas and concepts, comfortable at being challenged and in turn challenging others to get the best outcome

  • Demonstrable experience of designing and crafting high-quality UX/UI presentations from strategy/discovery to design and production 

  • Confident at building strong relationships across teams, working collaboratively with other areas of the business to deliver seamless, integrated experiences. 

  • Visual presentations of complex UX/UI tasks/projects in concise and accurate forms 

  • Ideally some knowledge of APAC market digital and e-commerce platforms: Tmall, JD, WeChat, Rakuten, Naver, Lazada, etc. 

  • Understanding of UI design principles and processes

  • At least 7 years of experience in a digital or UX/UI agency or equivalent role 

  • Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and have good judgment as to what makes good Dyson communication and what doesn’t 

  • Experience with qualitative and quantitative research methods and applications  

  • Experience working with the Agile methodology and UX / UI software tools such as Sketch, Figma, Axure, Illustrator, Photoshop and Invision. 

  • Proficient in both written and spoken English and ideally able to speak a second APAC language like Japanese/Korean/Chinese (but not essential) 

Benefits

Dyson monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.

#LI-DYSON

 

 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.