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Regional Programme Management Lead (APAC)


Marketing, Project Management
Singapore - Singapore

About us

This role works within Centre of Excellence (CoE) APAC and report into the Planning and Operations Director. He/she is accountable for the delivery of a Statement of Work (SoW) for a given project – he/she will ensure that projects are delivered through the process and that all projects pass through the appropriate level of governance (PRLs, Phase Reviews and Milestones) to enable the business to make informed decisions. He/she will manage the budgets and resource of our internal creative teams to ensure that we can deliver projects to markets that display the strategic direction that the Commercial team define. 
The Regional Programme Management Lead (APAC) will...
  • Work closely with the Commercials and CoE APAC core teams to ensure that the CoE APAC creatives can deliver upon the defined SoW. APAC’s Senior Commercial Manager (in CoEs and NPD) and Commercial Director to ensure that annual budgets are aligned with the category vision and enable successful delivery. 
  • Will form the category steering committee (with the Senior Commercial Managers (in CoEs and NPD) and Commercial Director) for annual project and budget planning and assessing whether deviations to the annual strategy should be made. They will ensure that there is adequate resource to deliver upon the strategic objectives and escalate risks to this where appropriate. 
  • Responsible for the line management and coaching of Project Management and Producer team within CoE APAC.

About the role

The role takes ownership of the internal and external resource across planning, produce and delivery phases to ensure that the delivers upon the strategic objectives set their category. Working closely with the Commercial Management teams, you are critical in ensuring that we make effective decisions about matters both internally and externally through use of the CoE Ways of Working (WoW) Framework. 
You will be responsible for ensuring our launches and campaigns are planned, governed, resourced and managed to meet the business needs. 
Across the Define, Develop, Design and Deliver phases of the project (the project lifecycle) you will ensure that Commercial teams as well as APAC marketing teams follow the process and provide transparency in decision making: 
  • Across the Define and Develop phases of the project, ensure that teams are working to assess the feasibility of the project. Ensure that APAC commercial teams and creative teams (where appropriate) are closely linked into the project as it progresses.
  • Responsible for scoping the size of the campaign through the Develop phase of a project. Do we have sufficient plans, resource and budget in place to deliver upon the project? 
  • Responsible for ensuring that the Commercial Manager communicates in a timely manner the project objective and background through a project brief and channel immersion during the Design phase of a project. 
  • Responsible for ensuring that the Project Manager is suitably up to speed with the complexities of the project during the Design phase to enable them to collate a SoW for the project from the Producers of the Channel teams. 
  • Accountable for delivering the content of the SoW on time and to budget. Work closely with the Project Manager to ensure that risks, issues and deviations to spec. are carefully managed and communicated and do not affect the go live date. 

Lead and inspire the CoE APAC PM team in Singapore to do planning and production to deliver projects that are suitably planned, governed, resourced and managed: 
  • Responsible for developing, maintaining and visibly storing a timeline of the project, encompassing teams across the Commercial function. 
  • Ensure that teams are prepared to communicate the status of the project cross-functionally in the CoE process. 
  • Responsible for the annual budget for asset production and ensuring that projects are delivered to cost. 
  • Ensure that resource across the SoW has been properly identified and is allocated by PMs and Producers. Use the resource management software to log resource and identify under/overutilisations to effectively manage and balance internal and external resource. 
  • Responsible for scoping project size and forecasting/estimating resource, time and budget requirements. 
  • Responsible for actively seeking and resolving project issues and escalating, where appropriate. 

Teamwork with CoE APAC creative team to plan, budget and manage production from brief to delivery, adhering to the Dyson process: 
  • Agree detailed briefs and specifications for new content projects - interrogating brief owners and ensure requirements are justifiable, achievable and meet the overall business objectives. 
  • Lead the conversation with brief owners and develop a clear SoW during the briefing phase and ensure delivery during the deliver phase. 
  • Scope large pieces of film and content projects, leading the process of breaking down amorphous problems into deliverable solutions. 
  • Manage production budgets up to £400k and able to build detailed cost estimates and timing plans. 

Teamwork with CoE APAC core function teams such as CSI, Media, Retail and Owner Experience, etc. as well as APAC’s Digital & Direct and Communications teams: 
  • Provide programme and production expertise to a multi-functional team of specialists within the CoE, help APAC CoE Lead building a high-performing team that consistently improves performance YoY. 
  • Building an integrated approach across different teams in Singapore including Retail, Digital Direct and Communications teams. 

Work closely with the wider APAC Planning and Operations team to transparently communicate risks to the business: 
  • Attend regular planning sessions to communicate status and escalate issues where appropriate. 
  • Maintain a close relationship with the Production and Delivery team in the APAC region to share best practice and ways of working. 
  • Develop and deliver film production efficiencies through bundling, cross regional consolidation, and virtual film sets.

About you

  • Must have significant hands-on experience (ideally 7-10 years) of producing high production value content in/for APAC markets such as Singapore, Japan, Korea, India and Australia especially digital content with marketing communications objectives. 
  • Well-drilled in end-to-end content delivery, including shaking down briefs, scoping, creative development, production, post-production (editing, visual effects, sound design) and delivery of projects on time and on budget. 
  • Distillation of creative briefs into to efficient execution plans. 
  • An open-minded approach to different production models and ability to innovate. 
  • Experience of crewing-up productions, pulling in the right expertise according to the task at hand. 
  • Have a sound knowledge of the Dyson channels in which content will live (social, retail, broadcast, PR) to be able to advise and direct on strategy and to ensure they receive tailored and impactful content. 
  • Strong leadership, influencing and collaboration skills, managing diverse stakeholders. 
  • Ability to work comfortably and lead change in a complex matrix organisation. 
  • Ability to drive transformation and execute change. 
  • Highly organized with proven experience in program management. 
  • Strong knowledge of project management disciplines such as Agile methodology as well as waterfall project lifecycle. 
  • Calm, considered approach and be able to cope with a very heavy workload. 
  • Good team manager with career development plan for direct reports. 
  • Proven execution capabilities on creative and production management. 
  • Strong financial and budget management skills. 
  • Track record of building a high-performing team and delivering results. 
  • Languages: English is a must, other languages, such as Cantonese, Mandarin, Japanese or Korean, are preferred.


Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.