Regional SEO Manager

About Dyson

Dyson is a global technology company with a unique philosophy, led by James Dyson. It transforms every category it enters with radical and iconic innovative technology that solves problems that others ignore.

Driven by frustration, James invented the first bagless vacuum cleaner, but being first was not easy. His competitors were giants and did not let him past without a fight. It took 5,127 prototypes and 15 years of perseverance before James finally launched the Dyson DC01. Within 18 months it became the best-selling vacuum cleaner in the UK. 

Dyson combines innovative technology, researched in its own high technology and secret laboratories, with original design to produce products that work better. The process from initial idea to finished Dyson machine encompasses multiple RDD locations including in the UK and South East Asia.

Dyson now offers its products across the globe and continues to solve problems for real homes.  Our technology portfolio covers consumer products in Floorcare, Environmental Control, Personal Care and Lighting. Over the last decade, Dyson has made a major strategic expansion into Asia. At the heart of the Asia expansion is the intent to build a strong team for our APAC region. We are looking to accelerate through disruptive technology, unique products, and perfectly executed consumer centric experience led by creative marketing campaigns. 

Our mission is simple. We solve the problems that others choose to ignore. But solving problems is not enough. We must do it first.

Description

Reporting to the Regional Digital and Performance Lead, this role will be instrumental in delivering organic search revenue growth for the APAC region. Help our consumers find what they are looking for easily by identifying SEO gaps across technical, content and links. Working with both global and local SEO teams to support APAC be best in class for top revenue driving keywords to maximise organic search real estate.

You will be part of the CoE team, working within the media team, bringing our highly innovative technologies and differentiated experiences to the APAC region.

Function Overview

This role is a mix of reporting SEO performance in the APAC region, supporting markets drive SEO in market whilst engaging a number of various stakeholders within the business which would include Communications, Digital Demand, Ecommerce, Content and IT

This role will require a self-starter with excellent project management skills and the ability to build strong relationships in multiple cross functional teams.

Accountabilities

• Report SEO performance for the APAC region & contribute to weekly trade meetings
• Drive APAC SEO search strategy alongside global SEO team
• Develop actionable plans to improve SEO performance in region via both technical and content SEO
• Helps retention through ease of finding information via search engines
• Support the development of a One Search strategy across paid and organic
• Developing content strategies based on deep understanding of the consumer journey and search intent
• Support local markets with requests for maintenance of site content when requested by Global Content team
• Working closely with various stakeholder functions within the business and representing APAC SEO needs at global forums
• Support markets with their SEO agencies to ensure that recommendations are both relevant, consistent and actionable
• Be an internal advocate for best practice SEO sharing insight & SEO training to the wider APAC teams

Fulfil other duties as required

• Pick up new activities that fall broadly in the purpose of the role.
• Fix things that you can see need fixing.
• Identify problems and find solutions.
• Promote and demonstrate Dyson behaviours.

PERSON SPECIFICATION:

Experience

Skills/Competencies

• Minimal 5 years of experience in eCommerce or content, with specific experience with CMS and SEO
• Strong technical SEO knowledge, including Schema application, redirection strategy and hreflang application. And must comfortable guiding Product Owners and developers on platform and UX enhancements to improve SEO hygiene
• Excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders.
• Confident presenting strategy clearly and jargon-free to help drive meaningful enhancements
• Proven experience in turning data into engagement strategies that inform new content, optimise existing content and evaluate past content

• Experience working with Magento 2 or similar Content Management Systems
• Strong analytics skills versed with Google Analytics & Adobe Analytics
• Extensive experience with SEO tools inc SEMrush, Botify, ahrefs etc
• Working knowledge of CSS and HTML
• A positive approach to problem solving, collaboration and influencing others

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.