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Retail Activation Executive


Turkey - Istanbul Office

About us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington and a global headquarters in Singapore. Dyson remains family-owned and employs over 14,000 people globally including 6,000 engineers and scientists.  It sells products in 83 markets internationally.  Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying. 

The Dyson Institute of Engineering and Technology is a new model for education combining the academic rigour of a traditional university with hands-on and real-world experience of working inside a global technology company. The James Dyson Foundation was founded in 2002 and the charity works internationally to empower aspiring engineers, support engineering in education and invest in medical research. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported nearly 250 inventions, providing funds to support their commercialization.

About the role

  • As a member of the Retail Activation team, you will support in the implementation of direct & 3rd party and retail activity with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.

  • You will manage a budget and coordinate the implementation of NPD retail launches and product campaigns in physical retail locations.

  • You will be responsible for measuring all activities to make sure you generate a positive return on the investments.

  • You will also be asked to lead on special projects, such as consumer facing events and to be a role model for your colleagues providing support and guidance when needed.

  • Orchestrate with stakeholders to build an overview of all in-store supports to doors and support the them with the rollout of new & updated campain’s 2D and 3D assets.

  • Play a lead role in creation and execution of new marketing materials and campaigns

  • Implement services compliantly that optimise the shopper experience, engagement

  • Be the first line of support: this includes training of store teams on operational procedures, compliance mechanisms and the roll out of new store services but also assistance on store hardware, H&S and other business critical functions.

  • Work in close collaboration with of  Marketing and Communication departments, your mission will be to support on the communication strategy on all product category (Haircare,Home, Wearables, Lighting, Professional and Retail) to help develop the visibility, notoriety, and the reputation of Dyson.

  • Collaborate with Dyson Marketing and PR teams to ensure delivery of brand building activities on time and in a manner consistent with Dyson standards

  • Work closely with the group and EMEA communication team: sharing plans, reports, best practices

  • Support on event planning and management

  • Ensure effective transition of new or changed services into Operations.

  • Liaising with both internal and external stakeholders.

  • Co-ordination of external project teams  and agencies to ensure key operational teams are equipped with the necessary skills, knowledge, tools and documentation to support new or changed services.

  • Review, own and be accountable for external design consultant deliverables.

  • Review progress on site and ultimately be responsible for design quality and experience

  • Prepare design and feasibility reports and presentations.

  • Prepare progress and site visit reports

About you

  • BA in Business related discipline or interior design

  • Competent in MS Office apps, particularly ppt.

  • English language at least upper Intermediate level

  • Detailed understanding of retail/retailers and the commercial context

  • Devise and deliver perfect brand experiences

  • Dealing with sourcing and overseas manufacture and the additional issues it may raise

  • Purchasing and negotiation skills

  • Clear understanding of the use and benefits of each material/process required for POP/retail environment

  • Attention to detail and problem solver

  • Ability to work on multiple projects whilst delivering on challenging deadlines.

  • Teamwork, drive and enthusiasm


  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.