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Retail Operations Manager


Retail (Head Office)
Stockholm - Sweden


Dyson Overview

Much has changed since James Dyson launched the bagless vacuum that started our business. In the time since, Dyson engineers have invented heat-free hand dryers, bladeless fans, long-life LED lighting and even our own digital motor. Today, following the introduction of the unique Supersonic Hair Dryer, the Airwrap multi-styler and our Air Purification products our vacuums cleaners represent just half of our sales. Our future technology pipeline stretches forward 25 years bringing ground break innovations to both our existing categories, and some we are yet to enter and disrupt.

Dyson Nordics is currently one of the fastest growing regions within Dyson globally. Starting from Q1, 2017 we have been building from a team of none to a team employing approximately 100 people by the end of 2019. We can offer an exciting and environment where you will be continually challenged to think and act in new and innovative ways. If we do what others have done before then we cannot expect different results. Therefore, we expect and push each other to think and do differently. We also strive to continuously be better than we were yesterday. Along with Authentic (we copy no-one and do it the Dyson way), Different and Better are the three words that define who we are and how we operate.

Culturally we strive to create an environment of trust so that everyone dares to become the best version of themselves possible. We care less about exactly what tasks are within a job description and more about understand the goals we are collectively striving to achieve and to supporting each other to over achieve these.


We are passionate about experience and all operational activities are designed to enhance the experience of our people and our shoppers. It’s not just about hard core sales and process. It is about delivering great shopper and people experiences that are aligned to the next generation of Retail. As such, our plan is to evolve to a model where 80% of sales are through channels where we can control the experience of the shopper.

This role will be based in Stockholm as part of the Nordic Team, working for Head of Direct Sales and will be accountable for the performance of our Dyson Direct stores and stores that we operate via Concession model. Our Store Managers and Direct Retail Team Leaders report directly in to this role, with indirect responsibility for the store teams. Today we have our own store at the Mall of Scandinavia in Stockholm and Concession shops at NK in Stockholm, Magasin Du Nord in Copenhagen along with a shop in shop in at Stockmann, Helsinki. Our plan is to expand this footprint during the coming year.

The Retail Operations Manager will work cross functionally, continuously gathering feedback and data to support long term process and performance improvements. The role require the individual to work close with Marketing, Supply Chain, Commercial Category Managers, IT, Retail Execution teams, Finance based locally in Stockholm and various stakeholders in the Group functions based in the UK. The role will rely on the ability to develop outstanding relationships with others, act as a business partner for the major stakeholders and ensure that Dyson retail and events always delivers an exceptional brand experience.

This role is far reaching and will rely on being familiar with the bigger picture and market strategy, while diving into operational detail to deliver. The main objective of the role is to set the operational standards for stores and manage all physical retail platforms and programs, including communication direct to stores.

Optimise Current Operations:

·         Sales Performance

o    Drive and measure daily sales per store in line with plans

o    Work with the Direct Business Analyst to identify drivers of performance and share learnings with all stores

o    Own and deliver store specific marketing plans to support store performance

·         Leadership

o    Ensure clear succession plan for Store Managers / Team Leads in order to facilitate the expansion of our retail estate and backfill key roles quickly  

o    Ensure all staff have a personal development plan

o    Work with Regional Sales Managers & Store Managers such that our staff can experience both a Dyson owned retail environment and Dyson controlled environments within our key retail partners

o    Accountable for recruitment, on-boarding and training for store staff processes

·         Operational Efficiency

o    Ensure the store team have the tools to do their job, including but not limited to supply chain, logistics, store maintenance, retail marketing and HR

o    Optimise staff utilisation and scheduling in line with footfall and sales

o    Own the communication between head office functions and the store to ensure they get the right information at the right time and protect business continuity

o    Liaise with head office functions at both local and global level to coordinate on-site activities including services, deliveries, events etc.

o    Ensuring a consistent and inspirational shopper and staff experience across the Dyson direct retail estate

o    Implement review and governance processes to ensure we are legally compliant and trading to Global Retail Operations best practice

Developing our Future Operations:

·         Support the Head of Direct Sales to develop strategies for the future expansion & development of the Dyson retail estate

·         Project lead new store openings

·         Resourcing of new stores and associated recruitment

·         Take learnings from current operations and work with the Group Retail function to develop and even better shopper / staff experience

·         Input to monthly forecasting and annual budget process

Fixture & Store Updates:

·         Briefing and work with the Retail Execution team to coordinate the update of our existing estate

o    ahead of the introduction of new products

o    in the case of any updates to our retail fixtures



We are looking for a top talent that is passionate about Retail, developing people and driving sales. We anticipate that the successful candidate has 5+ years of experience Retail Store Management plus some experience of having had responsibility for multiple stores. Previous experience with premium brands, and in creating an experiential shopping environment will be highly merited as will experience in working in a rapidly growing organisation. We are looking for a leader. We need someone that is a people person as building relationships with store staff and a strong network with Group Retail colleagues will be a critical success factor. We also envisage a colleague that is analytical and takes decisions based upon data and facts as much as on gut feel.


·         Proactive, self-starter anticipated problems and solution orientated

·         Strong at multi-tasking, good at prioritizing and calm under pressure

·         Excellent communicator, experienced in communicating across functions and at all levels

·         The ability to inspire others

·         Quick to build relationships within the team and across departments

·         Organized and deadline orientated with a strong ense of ownership – committed to the delivery of projects

·         Mentally agile and capable of adapting in an ever changing & fast paced environment

·         Tenacious personality that always finds a way to get the job done

·         Confident and self-assured and prepared to share and stand up for their point of view

·         Analytical and used to working in Excel and Powerpoint

·         Fluenct in English and at least one Nordic language


·       Discount on Dyson products

·       Private medical insurance

·       Health and Fitness allowance 

·       Competitive pension scheme