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Retail Operations Manager


Sweden - Country Remote

About us

Our culture is unique. We constantly strive to find a better way to solve everyday problems. If you want to be part of a challenging yet rewarding environment and are excited by change – this could be for you.

We live by a high trust environment and want you to bring your A-game. As an Employer we support this by highly advocating work-life balance, physical and mental well-being, and a strong focus on self-leadership. We offer:

  • A hybrid working model of 3 days in the office and 2 from home
  • An energetic and active team (we love sports and health: Runners Club, paddle-court timings, hard core boot-camps and other weekly activities.)
  • Super offices in the central Stockholm
  • Weekly breakfasts and 'After-Works' (we also love to have fun, for balance with all the hard work)
  • Competitive remuneration and benefits package
  • Lots of scope for advancement across the EMEA region

About the role

As the Retail Operations Manager you will lead the Dyson Demo Store network and drive our expansion into Direct Retail. In your role you are responsible to drive store performance, lead & develop high performing teams and develop & execute our ambitious 5-year growth plan in line with the Global Dyson Retail strategy.

Functional objectives:

  • Provide best-in-class shopping experience through the Direct Demo Stores based on our Dyson Retail principles
  • Own the Nordic Demo Store P&L and ensure that profitability targets are being achieved
  • Lead & develop high-performing Dyson Demo Store teams and ensure a “Consumer/Owner First” mindset
  • Drive Dyson’s ambitious expansion plans into Direct Retail by identifying new premium locations and ensure flawless project management for new store openings
  • Develop a compelling vision for Dyson Direct Demo Stores by observing and understanding trends in the ever-changing retail landscape


  • Be a trustful member of the Retail Sales leadership team (Retail Sales Director, Retail Activation etc.) to provide and receive updates on the business, work in synergy and align on critical decisions
  • Lead by example and be a point of reference for all other colleagues; behave in line with our core values, be willing to support others when needed
  • Provide relevant feedback to your peers, your team, and other colleagues to enable and support an inspiring high performing culture
  • Respect others, challenge them when needed; defend your ideas whilst being open to other/new perspectives

Lead a high performing and effective team

  • Set stretching and measurable targets and inspire commitment from the team to achieve those goals. Provide continuous constructive feedback through regular performance reviews
  • Deploy performance management tools that improve outputs and ensure that team members feel supported throughout. Addressing the high performers and under-performers in your team appropriately.
  • Create a positive working environment that is rewarding and enjoyable, sharing achievements and celebrating success.
  • Lead career development conversations to lift talent leading to promotions and career development

Drive business performance

  • Set store-level budgets and optimise store processes to drive profitability levels at each store; identify potential expense reductions when necessary
  • Monitor Demo Store performance via clearly defined KPI’s
  • Build strong cross functional relationships to drive the business: HR, Category Managers, Marketing, Retail Activation, Logistic, Legal, Finance, Digital, Educational Team

About you

  • Able to lead by example to engage with and pro-actively support others whilst adopting Dyson behaviours and maintaining the Nordic Retail Sales Identity.
  • Strong retail management experience with multi-site oversight with a premium or luxury retail brand
  • Proven people management and leadership skills
  • Acumen for KPI’s, budgets and P&L achievement
  • You'll care about results and be able to measure success and report on what's working and what's not.
  • Curiosity and willingness to challenge existing processes in the spirit of constant improvement
  • High motivation and ability to work in a fast-paced, rapidly changing environment
  • Strong collaboration and communication skills at all levels of the organisation
  • Fluent English
  • Willingness to travel (~20%)


  • Discretionary bonus
  • Pension scheme
  • 30 days holiday
  • Health allowance (Friskvårdsbidrag)
  • Private Health Insurance 
  • Dyson discount


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.