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Sales Analyst


Customer Service and Inside Sales
Spain - Madrid Office

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 15,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

Dyson has grown quickly across Spain since 1999 and now has dynamic teams of about 140 colleagues working out of the inspiring cities of all over Spain.

About the role

Sitting within the Retail Sales Team, your main role as a Retail Analyst will be to manage the operational sales reporting and planning system. You will manage everything from setting the sales reporting dashboard, to preparing and managing KPI targets, and reporting this back to the business.

Function Overview

Our Retail Sales teams are experts who bring the retail world up to speed. Training. Introducing our new technology. And ensuring the Dyson brand stands out. We gain deep insights into competitors and customers alike, driving national sales strategies to bring Dyson technology into more stores and homes. It’s an energetic team in a fast-paced retail environment.


We need to make what we do out in the field, and with our retailers, more efficient. By gathering intelligence, analysing information and reporting on how we’re performing – you’ll be able to flag up where our challenges and opportunities lie.

  • Responsibility for the operational sales reporting and planning system

  • Create a sales reporting dashboard

  • Prepare and manage KPI targets and check if the teams are hitting them

  • Make recommendations for improvement, general maintenance and cleansing

  • Ensure ad-hoc reporting and data analysis and provide insights and support to the remote-based retail team

  • Report on current business results with focus on providing context to multiple stakeholders and assisting in finding solutions and improvements

  • Conduct deep dive analysis and provide regular insights in all aspects of the digital journey to recognize trends in performance with the goal of improving the conversion rate of key customer journeys and digital channels

  • Investigate specific issues and propose solutions by analysing data from a wide range of   sources including digital analytics data

  • Proactively identify opportunities to enhance the customer journey on all sites, taking into account external best practices and current and future trends

  • Support in A/B-Testing by providing hypotheses based on your findings and assist the corresponding teams with analysis

  • Assist in forecasting and planning as well as building strategy and product specific sell-out plans

  • Contribute to the growing insight-based and data driven culture

  • Support the maintenance and enhancements of the insight tools/platforms

About you

  • University degree in Economics with a major in Sales or other business/analytical discipline

  • 1-3 years experience in sales analytics

  • Ability to identify new opportunities based on customer insight and data

  • An understanding of how analytics can be used to improve sales experience and performance

  • Ability to distil complex analytics into simple themes that are appropriate for non-technical stakeholders

  • Ability to flag issues and trends, and make recommendations that will enhance performance

  • Excellent communication and presentation skills at all stakeholder levels

  • Well organised with a systematic approach to work and close attention to detail

  • Ability to prioritise workloads and meet project deadlines

  • Confident with the ability to work proactively and autonomously

  • Excellent interpersonal skills

  • Comfortable working in a fast-paced environment with the ability to multi-task

  • Proactive, hands-on, problem-solving working approach and a team player

  • Advanced excel skills (SQL and SAP knowledge is a an advantage)

  • Fluent English and Spanish


  • Company paid Life Insurance

  • Discounts on Dyson machines

  • 23 days holiday plus statutory bank holidays

  • Private Medical insurance

  • Restaurant voucher

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.