Sales Director


The successful candidate will receive a competitive compensation package which will include a base salary and annual performance bonus scheme.
Sales Account Management
Seoul - South Korea


Korea is one of the most important and fastest markets for Dyson worldwide. Dyson Korea is creating its own subsidy business model in order to support the continued growth and enhance the owner experience.


To drive this growth, Dyson Korea is building its own sales team to drive the overall performance, success and profitability of our market’s business by collaborating other functions in the team. The incumbent will need to navigate the early ambiguity they will face whilst establishing the positioning, ways of working and ongoing rhythm of the role to champion for the market leadership in each category.




  1. Deliver sales results (volume and revenue) and profit.

    • Create action plans to deliver long-term strategy and annual plans.

    • Drive effective channel strategies and range strategies with distributors to maximise and optimise Dyson profitably in line with market goals.

    • Work with the Marketing, Communications and Finance Teams to make integrated business plans for growth. In collaboration with Marketing, determine and manage

      • Dyson spend on marketing per year per market.

      • Product range, SKU and Line-up

      • Retail executions, store experience and counselling.

    • Responsible for delivering monthly sales volumes and communicating to the management team and wider business unit for any changes to budget, target or LE

    • Establish Distributor pricing strategy, maximising Dyson profit whilst hitting the appropriate local price across a wide range of SKUs.

    • Develop and implement joint business planning across major retailers in each market

    • Train and upskill the capability of the Key Account team and field sales team to increase effectiveness and rate of sale per store – driving best practise across the country.

    • Drive distributor sales planning processes to increase forecasting accuracy and ensure monthly delivery of results


  2. Manage business to maximise profitability and reduce variability

    • Validate and oversee a monthly customer volume forecast process that is 12 month rolling

    • Drive down customer retail returns

    • Keep sales overhead costs a reducing percentage of sales


  3. Take the fight for product leadership to competitors and exploit fully our technological advantages

    • Monitor competitor activity, report and develop activity to counter their impact and roll out expediently.

    • Measure and increase in-store compliance to ensure the Dyson experience is best in class for consumer goods. 

    • Work with Group to identify trends and develop strategies to outperform the competition

    • Lead the fight against copycats and those infringing Dyson IP.


  4. Develop a deep understanding of Dyson’s retailers and their objectives

    • Conduct regular meetings with key contacts within the trade to ensure customer account plans are on track.

    • Annual top to top meetings between Dyson senior personnel and key customers.

    • Work effectively with key functions in Dyson to promote the market’s sales objectives.


  5. Legal compliance

    • Manage the approvals process

    • Ensure contract implementation is adhered to and terms are observed.


  6. Fulfil other duties as required

    • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role

    • Fix things that you can see need fixing

    • Identify problems and find solutions.


    • Proven track record of success at senior levels in the B2B industry.

    • Entrepreneurial, ability to find the way forward despite, grow business and act autonomously

    • Ability to execute plans effectively, with proven delivery of results.

    • Prepared to travel extensively and be culturally sensitive and aware

    • Team player who is flexible and willing to go beyond the job description

    • Assertive, engaging, driven and dynamic

    • Self- starter who can act independently  with high integrity

    • Persuasive, personable, clear communicator

    • Ability to influence at a senior level and gain confidence across all areas of Business


The successful candidate will receive a competitive compensation package which will include a base salary and annual performance bonus scheme.